ToyDirectory
April 25, 2024

TDmonthly Magazine

March 2004 | Vol. III - No. 3


Making Geography Fun

By Tony Maddela
March 2004

From Out of the Box comes 10 Days in the USA ($19.99; ages 10 and up), a new travel and chance game following up on the success of 10 Days in Africa.

OTBīs 10 Days in the USA is the newest of a series that was invented by Alan
Moon and Aaron Weissblum, who started with the ambition to create a strategy game that relies on luck as well as brains. The game makes all sorts of travel feats possible, including a walk from Florida to Alaska. Up to four players chart a course from one state to another on the board map and battle to stick to it using destination and transportation tiles with plane, sports car and pedestrian choices. The first player to make the connections in 10 days wins.

Matt Mariani, OTB director of marketing, said, "The educational market, comprised of teachers and administrators, loves the game, and they begged for a United States version to use in the classroom."

He adds, "Thereīs wide ranging interest in 10 Days in... games, requests have already come in for 10 Days in Europe, Middle East and even the Middle
Earth."

OTB is best remembered by retailers for its million seller, Apples to Apples. Mr. Osterhaus said, "We have sold all those copies without selling in the mass market. All of our sales, so far, are in the specialty retailers. The results of this success should mean greater distribution for our new releases."

Mr. Mariani believes, "Retailers trust that we are delivering great products that sell well and that we wonīt sell these games at a deep discount down the street. They know that Out of the Box appreciates the work they do to promote our games."








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