ToyDirectory
April 10, 2021

TDmonthly Magazine

December 2020 | Vol. XIX - No. 12


Toys Industry News 12/21/2020

By Myriam Rmeily
December 2020

4 Things Parents Learned From Their Kids in 2020 (12/22/2020)

So often parents look at their children and see a reflection of themselves that is manifesting through life in a more adaptive way. And that’s where parents find themselves learning a lesson from the same kids they devoted their lives to teaching, and that’s where they know they’ve done a good job. The pandemic had parents channel strength from their kids, and this is what they’ve learnt.
https://www.nytimes.com/2020/12/22/parenting/what-my-kids-taught-me-2020.html

Comptroller's Audit Shows Hazardous Conditions for Infants in Homeless Shelters (12/22/2020)

At least one issue has been found in 92% of the units inspected. From sharp edges, mold and mildew, vermin infestations, missing and broken window guards, to accessible hazardous substances, Comptroller's Audit has major safety concerns.
https://www.pix11.com/news/local-news/comptrollers-audit-shows-hazardous-conditions-for-infants-in-homeless-shelters

 

Don’t Rely on Plastic Toys: Let Your Child’s Imagination Soar (12/21/2020)

With the limitless imagination that a child possesses, it is only fair that they drop one toy to move on to the next in order to perpetually satisfy the magnitude of their curious minds. But with all the plastic toys that children will get for the holidays, is this harming their development and at the same time harming the environment?
https://www.orlandosentinel.com/opinion/guest-commentary/os-op-plastic-toys-christmas-bad-for-environment-20201221-gx3fasvtwvbarcyd7hg3q5t7jm-story.html


Parental Guilt Over COVID-19 Ignites Boom in Toy Sales (12/21/2020)


Not to belabor the obvious, but there has been an undeniable global nostalgia for a time where life’s dynamics were normal and simple. On the brighter side of things, families spent more time together than ever before, but they weren’t the only ones profiting from these sacred moments. While parents spent the money, retailers scored gigantic revenue gains.
https://www.inquirer.com/business/toys-sales-rise-parents-kids-guilt-20201221.html

'It's Really Hard Because of COVID-19': Letters to Santa Reveal Toll Pandemic is Taking on Kids (12/21/2020)

Heart-wrenching, to say the least. It is every parent’s dream to lay the world right at their kids’ feet, but when the one thing kids want for Christmas this year is the only thing their parents can’t offer, Santa found the North Pole full of envelopes containing big hopes, wishes, and dreams of a safer world.
https://abc7chicago.com/christmas-2020-santa-letters-to-pandemic/8934164/

 

5 ILLUMINATING FACTS ABOUT THE MAKING OF HASBRO’S FORCE FX ELITE DARKSABER (12/21/2020)

Darksaber’s light-up metal hilt and his animated appearances taken into consideration, as well as the veteran design, some special modifications, and a removable flat blade that allows you to appreciate the unique hilt on its own. Immerse yourself in the details about the making of Hasbro’s FORCE FX ELITE DARKSABER.
https://www.starwars.com/news/hasbro-force-fx-elite-darksaber

 

This is Why LEGO Has Changed the Roof of 76139 1989 Batmobile (12/21/2020)


This is not the first time that LEGO makes such amendments. And lucky for purchasers, this model has been updated to “make this iconic car look even greater”. For those who have already bought it prior to its update, relax. You don’t need to go out and buy another copy, just let the LEGO Group’s customer service portal help you.
https://www.brickfanatics.com/this-is-why-lego-has-changed-the-roof-of-76139-1989-batmobile/

 

Barbie Finally Sees More Shades with Sir John (12/21/2020)

Mattel is once diversifying its Barbie dolls in 2020 to better please its buyers. Behind this newly arising diversification on the racial aspect is Sir John, a renowned makeup artist, who thinks that with this editorial of Barbie they will be “able to showcase a multi-dimensional view of beauty and celebrate the uniqueness of individuals”.
https://aldianews.com/articles/culture/barbie-finally-sees-more-shades-sir-john/61706  



What's the Good News From Disney? (12/21/2020)

Maybe it’s time for Netflix to feel the heat? Because Disney is surely cooking a carefully sought out success as CEO Bob Chapek expects at least 230 million subscribers to Disney+ by the year 2024. Stay tuned!
https://www.fool.com/investing/2020/12/21/whats-the-good-news-from-disney/

 

Parenting the Parents: Why Dad’s Silence is Cause for Concern Now That he is 70+ (12/21/2020)

“The global proportion of people over 60 years is likely to double in the next 30 years according to the WHO. Approximately 15% of this population needs geriatric psychiatry”. There are signs to watch out for, and there are also methods of help.
https://www.timesnownews.com/health/article/parenting-the-parents-why-dad-s-silence-is-cause-for-concern-now-that-he-is/697225  

I'm The Chef Too! Blends Food, STEM and the Arts into Educational Adventures for Kids (12/21/2020)


It’s food, science, technology, education, mathematics, and arts, all wrapped into one! And with this wrap comes an adventure that will have kids jumping up and down with joy and productivity over their little galaxy donuts.
https://www.fox32chicago.com/video/882866

 

Teenager Provides Christmas Joy and Toys for Families Affected by COVID-19 (12/20/2020)

"Christmas to me is not really about presents, it's about helping and giving to others," Lexie Debeau said. And just like that, Lexie went on practicing what she preached, and gave the world a clear projection of what it truly needs in spite of all the adversities: kindness.
https://www.wbrz.com/news/teenager-provides-christmas-joy-and-toys-for-families-affected-by-covid-19/

Toy Review: X-Men 20th Anniversary Movie Figures Wave 1 (12/20/2020)

This year, for the 20th anniversary of the Fox X-Men franchise, Hasbro launched a premium line of figures. Better yet, all these figures are exactly what you’d expect and hope for from sculptors who’ve been champing at the bit and finally got a greenlight.
https://www.superherohype.com/geek-culture/490788-toy-review-x-men-20th-anniversary-movie-figures-wave-1#/slide/1  

 

Moore From L.A.: What Fashion Brands Can Learn From Mattel and Toys (12/18/2020)

WWD Zoomed into Dickson’s home office in L.A. to chat about Mattel’s 2020 success, particularly with the Barbie and Hot Wheels brands, future plans for Mattel Creations and working with the fashion industry. Check out the full interview right here.
https://wwd.com/fashion-news/fashion-features/what-fashion-brands-can-learn-from-mattel-and-toys-1234674324/

STEM Specialist No.66 Studios Jumps on Mini Arcade Trend with EnigmaBot Launch (12/18/2020)
Developed to encourage kids and families to get hands on with building, construction and imaginative play all within the STEM toy sector, the EnigmaBot is a kit that can be built into different models, with a number of different games and modes of play.
https://www.toynews-online.biz/2020/12/18/stem-specialist-no-66-studios-jumps-on-mini-arcade-trend-with-enigmabot-launch/

Tesla Tardiness Is Echoed in Mattel’s Cybertruck Toy Delay (12/17/2020)

Unforeseeable production issues are bound to happen. Hence, Mattel Inc. is telling customers who pre-ordered scaled-down toy versions of Tesla’s first truck that “unexpected challenges” forced it to miss a mid-December shipping target. Maybe they’ll catch up soon enough?
https://www.bloomberg.com/news/articles/2020-12-17/cybertruck-toy-release-delayed-five-months-but-don-t-blame-tesla  

 

Forget Mattel: Hasbro Is a Better Growth Stock (12/16/2020)

Although the pandemic took its toll on Hasbro whereas it didn’t affect Mattel as much, the former is ready to make a comeback. As the industries important to Hasbro started operating again recently upon the COVID-19 vaccine approval, Hasbro can begin to see its entertainment, licensing, and digital segment flicker back to life.
https://www.fool.com/investing/2020/12/16/forget-mattel-hasbro-is-a-better-growth-stock/

How a Real-Life Monopoly Made Monopoly the World’s Biggest Board Game (12/12/2020)

Twister? That belonged to Hasbro. The Game of Life? Hasbro. Battleship, Candyland, Scrabble, Risk, Clue, Magic: The Gathering, Dungeons & Dragons, Ouija — all Hasbro. What else did Hasbro get its hands on? Monopoly. And the board game’s name reveals enough on its own.
https://thehustle.co/how-a-real-life-monopoly-made-monopoly-the-worlds-biggest-board-game/








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