May 27, 2024

TDmonthly Magazine

September 2021 | Vol. XX - No. 9

Moose Toys 2021: Mixies Magic Cauldron

By Press R.
September 2021

Moose Toys,  launched Magic Mixies Magic Cauldron, a first-of-its-kind interactive toy created to ignite imaginations by putting  magic into kids' hands. The product is available for pre-sale online today and available online and at retail locations nationwide, wherever toys are sold beginning Oct 1.


The cauldron comes with a spell book and everything else needed to mix a potion to create an interactive magical Mixie pet. Kids add water and are prompted by the cauldron to add a variety of mystical ingredients that foam, bubble and help create the Mixie, including sparkle for its eyes and a magic feather to give it wings. After all the ingredients are mixed into the potion, tap and wave the magic wand, say the magic words, MAGICUS MIXUS, and POOF! An enchanting mist rises above the cauldron then clears to reveal a – completely dry – Mixie creature that makes adorable sounds, lights up and interacts with the wand to help create endless spells. After revealing the Mixie, kids can continue the magic by making their own potions and recreate the mist with additional modes of play.

To celebrate this magical toy and help parents bring magic back to playtime, Moose is joining forces with Emmy® and Tony Award® winning actor and New York Times bestselling author of "The Magic Misfits," Neil Patrick Harris, as its official magic ambassador to unveil Magic Mixies at Family Experience Company CAMP's Columbus Circle store at the end of this month.

Neil Patrick Harris said, "Magic has been a passion for me since I was a child. Magic sparks imagination and allows for endless creativity, and it's been important to me that my kids experience magic in their lives. Childhood is such a magical time, and the short window where kids believe that real magic exists is fleeting. I love that the Magic Mixies Magic Cauldron encourages kids to believe just a little longer. It puts the power in kids' hands and delivers an incredibly cool experience where kids are actually creating the magic."

"Magic Mixies is the hottest toy of the year. There is nothing like it. We have created something truly magical that lets kids see, touch and create real magic," said Paul Solomon, co-owner, Moose Toys. "The excitement surrounding Magic Mixies has been phenomenal, it delivers the signature Moose Toys innovation and is sure to enchant kids around the world."

Findings from a survey* conducted by Moose Toys reveals Magic Mixies Magic Cauldron and its endless magical, imaginative play is needed by both kids and parents:

  • 75 percent of parents want to create more magical moments for their kids
  • 55 percent of kids are losing interest in magic at a younger age than their parents' generation
  • 64 percent of parents look for imaginative toys to amaze their kids

For all of the above, Magic Mixies Magic Cauldron does the trick.

Magic Mixies Magic Cauldron is $69.99 and includes everything needed for the big reveal as well as extra mystical accessories to keep the magic going. The Magic Mixies Cauldron Magical Mist and Spells Refill Pack is $9.99. The refill pack creates two new spells and 20+ misting moments, so kids can create magical mist again and again.

To learn more about Magic Mixies Magic Cauldron, visit

*Results from a 2021 survey of 1,000 US parents of kids ages 4-8 years old conducted by Moose Toys

About Moose Toys
Moose Toys exists to make children Superhappy. It's at the heart of everything we do. The team has innovation in its DNA and is famous for the design, development and manufacture of award-winning toys that continue to disrupt the market! Moose Toys leads in categories including collectibles, craft, dolls, games and youth electronics and is consistently recognized as the most creative company in the industry.

We are a family-run business, but that doesn't mean we are small-time. We shook up the toy industry in 2014 with the global phenomenon Shopkins, and through these pint-sized characters, we reinvigorated the way children play. Not satisfied to stop at toys, we have also stretched ourselves into creating content, entertainment and making worldwide licensing deals. Moose calls Australia home, but our 500-strong team is scattered globally, spreading the Superhappy.

SOURCE Moose Toys

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