ToyDirectory
August 17, 2022

TDmonthly Magazine

February 2022 | Vol. XXI - No. 2


TOY ASSOCIATION ANNOUNCES TOP TOY TRENDS OF 2022

By Press R.
February 2022

The Toy Association: the top toy trends that are expected to drive consumer spending on toys in 2022.



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"After previewing hundreds of innovative toys over the past several months, The Toy Association's trends team determined that this year's hottest trends will encompass sustainability & social justice themes, escapism through play, and next-level sensory toys, with a strong focus across all trends on intergenerational & creative play driven by STEAM learning," said Adrienne Appell, executive vice president of marketing communications at The Toy Association. "These trends are supported by an array of innovative products from companies of all sizes that engage children in play that is both fun and beneficial to their social, cognitive, and physical development – and for adults, provide a much-needed escape from the stress of day-to-day life."

Normally held at Toy Fair New York (canceled this year due to uncertainties tied to the pandemic), The Toy Association's Toy Trends Briefing attracts media, buyers, and other industry professionals who want to see the latest developments in toys and play.

A summary of the top trends follows:

A video of the Toy Trends Briefing can be viewed online (www.ToyAssociation.org/trends). With the toy, play and retail landscape continuing to shift at an accelerated rate, The Toy Association's trends team will present a Q4 trend update later this year.

About The Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $98.2 billion, and its roughly 900 members drive the annual $38.2 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian The Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard.

SOURCE The Toy Association








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