The list of news that Nickelodeon revealed today as part of its overall strategy includes universe expansions of: SpongeBob SquarePants, with the pickup of a 14th season for the most-watched kids’ animated series for the last 20 consecutive years; PAW Patrol, with the greenlight of season 10 of the top-rated preschool series and the first-ever spinoff centering on fan-favorite character Rubble; Baby Shark, with a feature-length movie in development for Paramount+ in the U.S. and a special featuring Grammy Award-winning, multiplatinum superstar Cardi B; The Loud House, with an original live-action series set to begin production and season seven renewal of the hit animated series; Transformers, with an all-new animated action-comedy series Transformers: EarthSpark, set to premiere globally on Paramount+ in November; and Blue’s Clues & You!, with a fifth season pickup, off the heels of the milestone 25th anniversary of the original groundbreaking series.
With over 40 projects in active production for Nickelodeon Animation across series and movies, and a vast live-action slate that platforms relatable and authentic talent that speaks to the brand’s core kid audience, Nickelodeon’s 2022-23 pipeline of original premium content includes: the return of beloved ‘90s Nick Jr. mascot Face in Face’s Music Party, a brand-new interactive music variety show; new animated preschool series Bossy Bear, based on the popular children’s books by David Horvath (UglyDolls); HexVet, a new 2D and CG-animated series, based on the eponymous BOOM! Studios graphic novels by Sam Davies; and renewals of the hit series Big Nate, Blaze and the Monster Machines, Middlemost Post and Are You Afraid of the Dark?
Nickelodeon is also expanding its real-world extensions with plans for: new podcast offerings, including a second season of Avatar: Braving the Elements, the official companion podcast for Avatar: The Last Airbender and The Legend of Korra, hosted by Janet Varney (the voice of Korra) and Dante Basco (the voice of Prince Zuko); NickFest, a two-day slime-filled family-first festival taking place Oct 22-23; and the launch of a new Nick music label that will provide even more ways for kids to connect with the brand.
The news outlined today encompasses Nickelodeon’s strategy across franchises, new premium content and live experiences. Specific highlights include:
Nickelodeon currently ranks as the number-one network among its core Kids 2-11 audience, a position it has held for the last nine years, and owns eight out of the top 10 shows for Kids 2-11 and Kids 6-11.
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit www.nickpress.com. Nickelodeon is a part of Paramount’s (Nasdaq: PARAA, PARA) global portfolio of multimedia entertainment brands.