ToyDirectory

July 22, 2025

TDmonthly Magazine

June 2025 | Vol. XXIV - No. 6

Toys In The News 6/4/2025 Updated on 6/11/25

By TDmonthly Staff
June 2025

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4-Foot-Tall Labubu Doll Sells at Auction for Over $170,000 amid Toy Frenzy

A life-size Labubu doll sold for more than $170000 at the Yongle International Auction house in Beijing, China.

Parents are alarmed by the chaos and safety risks caused by the popularity of Labubu dolls. High demand has led to fights, shouting, and large crowds in stores, making shopping unsafe for families and children. Some people have camped overnight or worn disguises to buy the dolls, and resellers are buying in bulk to sell at higher prices, causing frustration for parents and kids. The manufacturer removed the dolls from stores to prevent further problems, but this has also upset many families. Parents are concerned about both the safety issues in stores and the pressure these toy crazes put on children.

Labubu dolls originated in 2015, created by Hong Kong artist Kasing Lung as part of his story series "The Monsters," inspired by Nordic folklore. Labubu is an elf-like character with pointy ears, a mischievous grin, and nine sharp teeth. In 2019, Labubu entered the collectible toy market through a collaboration with Chinese company Pop Mart, which released the dolls in blind boxes, adding an element of surprise for buyers. The dolls come in many variations, outfits, and themes, making each release unique and collectible. Labubu's popularity exploded on social media thanks to celebrity endorsements. Stars like BLACKPINK’s Lisa, Rihanna, and Dua Lipa were seen carrying Labubu charms and plushies, sparking global interest. The trend of sharing unboxing videos and showcasing collections on TikTok and Instagram further fueled the craze. Pop Mart also partnered with luxury brands and released special editions, making Labubu a sought-after collectible for both fans and fashion lovers. The combination of unique design, celebrity influence, and social media buzz has made Labubu dolls a viral sensation worldwide.

POP MART

Labubu dolls are manufactured and distributed by Pop Mart, a Chinese toy company known for collectible designer toys and blind box formats. Pop Mart collaborates with artist Kasing Lung, who created the Labubu character, and sells the dolls globally through its own stores, official website, Amazon store, and select retailers. To buy Labubu dolls wholesale, you can contact Pop Mart directly. The best phone number for Pop Mart customer service is +8613810354609, and the main email address is us@popmart.com. You can also explore wholesale options on business-to-business platforms such as Alibaba and Faire, where various suppliers offer bulk purchasing and customization options for Labubu products. When purchasing wholesale, consider verifying the authenticity of the supplier and confirming minimum order quantities, shipping times, and pricing. For official wholesale inquiries, reaching out to Pop Mart via their customer service contacts is recommended.

TDmonthly

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Part toy, part fashion, the arrival of the viral Labubu was a long time in the making

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