Toys In The News 08/12/2025

Each of the 15 featured toys earned the official 'STEAM Stamp of Approval' from the Association and child development experts at The Good Play Guide, signifying their ability to build critical skills across science, technology, engineering, arts, and math. These products underwent rigorous evaluation through child play sessions and expert assessment to ensure they deliver meaningful educational engagement. The initiative aims to help families identify toys that blend fun with academic development.

The selections were made by analyzing parent reviews and gathering input from Shop TODAY staff who have pre-teens. The guide features a diverse range of presents, including classic toys, interactive STEM kits, artistic supplies, and various card games designed for family engagement.

Building on its predecessor, the Pro model features dual thermo modules, enhanced airflow, and a redesigned curved fit for improved skin contact. It also includes the Reon Tag, an external sensor that enables automatic temperature adjustments based on the user's environment. This device aims to provide localized cooling or warming by regulating temperature at the base of the neck.

Services like Universal Yums offer monthly boxes filled with international snacks, trivia, and games, appealing to curious young palates. For Disney enthusiasts, Bibbidi delivers themed merchandise, while platforms such as Cratejoy provide creative options like monthly sticker packs. This range of offerings suggests a sustained interest in convenient, surprise-filled deliveries for various child-centric interests.

The curated list includes various portable and clamp-style fans, prominently featuring the Skip Hop Stroll and Connect Bladeless Stroller Fan designed for on-the-go use with children. Also highlighted are evaporative cooling towels, offering additional relief from high temperatures. These recommendations provide practical options for parents seeking to manage summer heat effectively.

Featured items gaining attention include robust nets for observing aquatic life and portable sand and water tables, alongside various easy-to-pack beach toy sets. Many of these selections are noted for their sturdy construction and use of child-safe materials, reflecting consumer demand for long-lasting play solutions.

Stuffed animals are anticipated to dominate with the largest market share, while fabric and plush materials are expected to lead their segment. This expansion reflects evolving consumer preferences for unique, experience-driven products. The trend is further supported by technological advancements in customization, including 3D printing and digital design tools.

This collaboration aims to broaden the availability of West Paw's American-made, sustainable toys and healthy treats to independent pet retailers across the Central U.S. and Midwest. Both companies highlighted their shared values in supporting independent businesses and delivering quality, environmentally conscious pet products.

Organized by Trade Show Ventures, the show aims to bridge a gap for East Coast specialty retailers, connecting them with manufacturers and, for the first time, gift vendors. Executive Director Lea Culliton continues to oversee the event, which is strategically timed for holiday buying and showcasing 2026 previews. This timing particularly benefits Northeastern buyers who may not attend West Coast shows.