The other aisle that actually moved this week. Madame Alexander and Mattel both put dolls on sale Oct. 1, a Día de Muertos Barbie and Ken are in stock on Mattel Creations, and a Halloween Draculaura is dated for mid-October. This is launch news, not a ranked trend chart.
Monster High’s Dawn of the Dance creeproductions sold through the member window
Mattel Creations put the Dawn of the Dance creeproductions on sale Oct. 1 at 9:00 a.m. PT. Through Oct. 2 at 8:59 a.m. PT, only Fang Club members could buy them on that site, while supplies lasted. Draculaura is $33, 10.5 inches tall, with 11 points of articulation, a doll stand and a certificate of authenticity. She wears a pink-striped ruffle-hem mini dress and a bow shawl, with a collar necklace, bracelets, drop earrings, a white mini hat, pink-and-black pumps, an iCoffin, a party invite, a hairbrush, two pictures and a sparkly handbag.
Frankie Stein is the same price, height and member window. Her look is a black-and-white striped belted mini dress, pink shrug, fishnets and mismatched heels, plus necklaces, lightning-bolt earrings, an iCoffin, an invite and a patchwork handbag. Both product pages showed Sold Out when checked. Mattel says the dolls cannot stand alone and that each character in the line is sold separately.
Barbie Signature’s 2026 Día de Muertos Barbie is in stock on Mattel Creations at $81. The page does not give a launch day. Edna Vogel-Amezcua designed the doll and Charis Ceniseroz the packaging. She is a Model Muse body, face sculpt B9324, with a certificate and a stand, and she cannot stand alone. The gown is deep-red satin with a mermaid skirt. Mattel says the embroidery draws on traditional Mexican pottery, with a skeletal ribcage, a brooch and a sugar-skull mask with sculpted roses.
Ken is the same $81 and was also in stock, face sculpt GTJ79 on a Muse body. He wears a deep-red knee-length jacquard jacket with a sugar-skull design, a bone-printed black shirt and pants, a skull-style mask and a removable top hat with a red rose. Same designers, certificate and stand. Mattel frames both as this year’s entry in the annual series.
Madame Alexander and Mercis launched a Miffy doll collection on Oct. 1 at madamealexander.com, Amazon and retail partners. From the release: Little Cuties Play Friends, 8 inches in red, blue or yellow, $15 each; Sweet Baby Nursery Nap Time, 12 inches, $60; My First Slumber Time, a 12-inch plush-body doll, $56; the Sweet Smiles 14-inch Deluxe Playset, $80; and Sweet Smiles Out and About, 14 inches with a doll carrier, $70. More product is promised for 2027.
David Morgenstern of Madame Alexander said the collaboration “feels both fresh and familiar.” Marja Kerkhof, managing director at Mercis, called it a new way for children to enjoy Miffy. The release traces the character to Dick Bruna in 1955 and says the books have sold more than 90 million copies in more than 50 languages. Joester Loria Group is the North American agent.
Mattel Creations Australia lists a Monster High Draculaura Halloween Edition at $124.99, marked members only and coming soon, with shipping on or before October 2026. She is 11.75 inches tall with 11 points of articulation. The outfit is a Victorian bodice with satin ribbon lacing, a batwing metallic jacquard overskirt over a foil-printed lace miniskirt, a batwing headpiece with sheer fabric, and tall boots with a haunted-house heel. Accessories include ribbon bracelets, molded gloves and a pink jack-o’-lantern handbag. The window box includes a stand and a certificate of authenticity.
The early-access window on that page is Oct. 13, 2026, at 9:00 a.m. AEST through Oct. 14 at 8:59 a.m. AEST, and only for Fang Club members, while supplies last. General sale on MattelCreations.com begins Oct. 14 at 9:00 a.m. AEST. The price above is the Australian listing. The doll cannot stand alone.
