October 21, 2026
MAGNA-TILES Puts Its Brand on a Kids' Toothbrush for the First Time: the $69.99 MAGNA-TILES x Burst Set
Oral-care brand Burst and MAGNA-TILES have released a limited-edition MAGNA-TILES x Burst Kids Sonic Toothbrush Set, which USA Today describes as the magnetic-tile brand's first-ever brand collaboration. The kit pairs a red Burst Kids sonic toothbrush with a charging base and cable, a matching red travel case and 16 genuine MAGNA-TILES microMAGS pieces (8 orange squares plus triangles) that work with other MAGNA-TILES sets. Burst says the brush removes up to 26 times more plaque than a manual toothbrush, has a built-in two-minute timer, offers Standard and Sensitive modes and runs up to 30 days on a charge.
Burst lists the set at $69.99 (regular price $93.99) and rates it for ages 3 and up because it includes small magnetic pieces. It is also sold on Amazon.
Pros: A real building-toy bonus (16 microMAGS) in a practical gift; two-minute timer and two brushing modes; long battery life.
Cons: Costs far more than a standard kids' electric brush; the small magnetic pieces mean younger siblings need watching.
Source: Burst Oral Care ; USA Today
PMI Launches $9.97 Fast & Furious NOS Capsule Collectibles, Exclusive to Walmart
PMI announced on Oct. 21 that its Fast & Furious NOS Capsule Collectibles are now on sale exclusively at Walmart stores nationwide and on Walmart.com, timed to the franchise's 25th anniversary. Each blind capsule is shaped like a NOS bottle and holds a character figure paired with a custom car, plus a sticker set, a mini poster and a wheelbase for building a display scene. There are 12 character-and-car combinations to collect, including Dominic Toretto, Brian O'Conner, Letty Ortiz, Luke Hobbs, Deckard Shaw, Roman Pearce and Han Lue, with rare pieces mixed in. MSRP is $9.97, for ages 8 and up.
The line is the first product under a multi-year global licensing agreement with Universal that PMI says will cover several of the studio's best-known entertainment brands, with new launches expected in 2027 and beyond. "As one of Universal's official collectibles partners, we're excited to kick off our collaboration with a product that captures the energy of the franchise," said PMI CEO Omer Dekel.
Pros: Under $10; each capsule pairs a figure with a car plus display extras; the packaging itself is part of the collectible.
Cons: Blind packaging means duplicates; Walmart-only, so no other retailer or online marketplace carries it at launch.
Source: PMI via PR Newswire
Petco Love Launches $15.99 Plush Mystery Charms Inspired by Real Shelter Pets, Oct. 26
National nonprofit Petco Love is launching the Petco Love Plush Mystery Charm Adoptable Pet collection, a blind-box series of six collectible plush pets and two rare mystery pets inspired by the personalities of real adoptable shelter animals. Each box includes a "Gotcha Day!" adoption certificate and a QR code that completes the "adoption" and unlocks the pet's story and exclusive content. The collection launches Oct. 26 exclusively at Petco stores nationwide and on Petco.com while supplies last, at $15.99 each, and every purchase supports Petco Love's work helping pets find homes.
"You don't know which pet you'll discover when you open the box, and each one is completely different and lovable in their own way – just like shelter pets," said Petco Love Chief Marketing Officer Dana Puglisi.
Pros: Purchases support a pet-adoption nonprofit; the certificate and QR story add play value beyond the plush.
Cons: $15.99 for one blind-box charm is high for the category; sold only at Petco while supplies last.
Source: Petco Love via PR Newswire
Miraculous Ladybug & Cat Noir Live Stage Show Tours North America in 2027; Tickets On Sale Oct. 23
Miraculous Corp and producer Monlove are bringing Miraculous Ladybug & Cat Noir: The Live Stage Spectacular to North America starting Feb. 27, 2027, with an original story in which a new threat puts Paris in danger. Created by Monlove's Ella Louise Allaire and Martin Lord Ferguson, the show features original songs, dance, acrobatics, puppetry, illusion and stage technology. The official tour site lists 18 cities, opening at Stifel Theatre in St. Louis and including Chicago, Brooklyn, Washington, D.C., Kitchener, Ont., Austin, New Orleans and San Antonio.
Newsletter-subscriber presales began Oct. 21 at 10 a.m. local time, and general ticket sales start Friday, Oct. 23, at 10 a.m. local time. VIP packages in select markets include a photo opportunity with Ladybug and/or Cat Noir, a pre-show party and exclusive merchandise. For licensees, a 2027 live tour gives the franchise's toys and apparel a new in-person showcase.
Source: Miraculous Corp ; Official tour site
Moose Toys and Gamefam Bring MrBeast Lab to Roblox for the First Time, Through Nov. 14
Moose Toys and Gamefam launched a limited-time MrBeast Lab Mega-Tech Mutators event on Oct. 17 inside Gamefam's Roblox game Untitled Fling Game. Players fling mutation liquid to break the Mutators Panthar, Silver-Byte and NecroClaw out of their containment pods, complete character quests, hunt for a hidden Gold Variant and earn in-game items they keep after the event. It is free to play through Saturday, Nov. 14.
The companies say MrBeast Lab was named the No. 1 new toy property of 2024 by Circana, and that their partnership has now brought five Moose franchises to Roblox, generating more than 100 million gameplay sessions. Moose says that after its 2024 holiday Roblox campaign, more than 56% of players said they were more likely to buy the related product line.
Source: Moose Toys and Gamefam press release via Games Press
Michaels Partners with Hallmark on "Holiday Unplugged," a Screen-Free Movie, with Kids Club Craft Events
Michaels announced on Oct. 20 a season-long partnership with Hallmark built around Holiday Unplugged, an original holiday movie about a family that puts down its screens to craft together. It premieres Nov. 7 on Hallmark Channel and the next day on Hallmark+, and it is Michaels' first time partnering with Hallmark on a holiday film. Michaels cites new research with Morning Consult finding that eight in 10 parents (80%) are seeking screen-free, hands-on holiday activities.
Starting Nov. 1, stores will run Hallmark-inspired events through December, including a Nov. 7 holiday workshop with Hallmark artist appearances at the Lenexa, Kan., and New York City stores, plus Kids Club sessions such as air-dry clay figurines (Nov. 14) and painted wood ornaments (Dec. 12). A Hallmark holiday assortment of baking and entertaining pieces, decor and plush will be sold only at Michaels stores and online.
Source: Michaels Newsroom
American Girl Turns 40 with Its First Novel for Adults, "Samantha: The Next Chapter"
To mark American Girl's 40th anniversary, author Fiona Davis wrote a historical novel for adults about the brand's original character, Samantha Parkington, NPR reported on Oct. 18. In Samantha: The Next Chapter, Samantha is 25 in 1920 and learns her grandmother's inheritance has been stolen; she goes "from socialite to shopgirl overnight," Davis said. Pleasant Rowland launched Pleasant Company with Samantha, Molly and Kirsten in 1986. Today the Mattel-owned brand has more than 50 characters, and the company says about one American Girl doll is sold every minute.
Pros: A grown-up story for the millennials who grew up with Samantha; a ready-made gift to pair with a doll for a parent and child.
Cons: Written for adults, so it is not a pick for young American Girl readers.
Source: NPR
15-Year-Old Designer's "Wizerds, Warriors, & Werewolves" Heads to SPIEL Essen with Tycoon Games
New Hampshire-based publisher Tycoon Games, known for Everdell and Tiny Epic Dungeons, is bringing Wizerds, Warriors, & Werewolves, a fast fantasy card-battling game Laurie Buchanan designed when he was 10, to SPIEL Essen in Germany, where the now 15-year-old will demonstrate it at Tycoon's booth. Players use Action Cards and their Champions' special abilities to battle rivals and survive monsters and werewolves. The game is for two to eight players, plays in about 20 minutes and has an MSRP of $25. It is already sold in the U.S., with U.K. and European availability to follow.
Pros: Plays up to eight in about 20 minutes, so it works for big family groups; a kid-designed game is a fun story for young players.
Cons: Amazon showed limited stock on Oct. 21; a card-battler with "take that" play may frustrate kids who prefer cooperative games.
Source: Tycoon Games via Pressat
Spring Fair 2027 Names Theo Paphitis and BRC's Helen Dickinson for Its New Heart of Retail Stage
Spring Fair, the U.K. home, gift and fashion trade show at NEC Birmingham on Feb. 7-10, 2027, announced the first speakers for its new Heart of Retail Stage in Hall 5. On Feb. 8, Debenhams Group CEO Dan Finley will discuss the retailer's shift to a digital marketplace, and British Retail Consortium Chief Executive Helen Dickinson will examine retail's role in the U.K. economy. On Feb. 9, Small Business Commissioner Emma Jones CBE will focus on independents, and on Feb. 10 Theo Paphitis, owner of Ryman, Robert Dyas and Boux Avenue, closes the program. For toy and gift suppliers selling into U.K. independents, the lineup shows what buyers will be thinking about early in 2027.
Source: Spring Fair
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