TDmonthly - Hot Toys This Week: Oct 25, 2026

What are families actually buying right now? We checked Amazon's Toys & Games Best Sellers and Hot New Releases charts early on Sunday, Oct 25, 2026, and picked the toys standing out on both lists. The squishy craze is still going strong, Halloween squeeze toys are selling in the final week before trick-or-treating, and holiday shoppers have already pushed the new LEGO Star Wars advent calendar to No. 1 on the new-release chart. KPop Demon Hunters fans keep the Rumi doll near the top, and Relatable's Cheez-It plushies show that snack-shaped comfort toys are a hit with kids and grown-ups alike. Every pick below was in stock on Amazon when we checked. The price, the maker's age grade and the safety warning on the listing are included for each toy, so you can check the fit before you buy.

No. 1: KPop Demon Hunters HUNTR/X Rumi Fashion Doll

Maker: Mattel | No. 9 on Amazon Toys & Games Best Sellers

Rumi, the leader of the HUNTR/X girl group from KPop Demon Hunters, comes dressed in her "How It's Done" stage look: a cropped yellow jacket with a spiked shoulder pad, high-waisted shorts with a norigae charm and platform boots. She carries her saingeom sword and a microphone, and her purple braid is part of the sculpt.

Pros

Stage outfit taken straight from the movie's opening song
Comes with both a sword and a microphone accessory
Collectible: other HUNTR/X members are sold separately

Cons

Costs more than most picks on this list
Small accessories are easy to lose

Manufacturer age grade: 4 years and up

Safety warning: WARNING: CHOKING HAZARD - Small parts. Toy contains a small ball. Not for children under 3 yrs. To be used under the direct supervision of an adult.

Price: $26.98 (Amazon price checked Oct 25, 2026)

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No. 2: Slimygloop Gelli Gels, Blue Squishmallows

Maker: Horizon Group USA | No. 6 on Amazon Toys & Games Best Sellers

A squeeze toy shaped like a Squishmallows character and filled with slow-flowing glitter. It stretches and squishes, then returns to its Squishmallows shape. It also comes in pink and purple.

Pros

Under $10
Slow-flow glitter makes it fun to watch as well as squeeze
Holds its shape after stretching

Cons

Must be kept away from heat
Listing showed only 17 left when we checked

Manufacturer age grade: 4 years and up

Safety warning: SAFETY WARNING: Do not heat or microwave. Burn hazard. The listing also says not to expose it to excessive heat, cold or microwaves.

Price: $8.62 (Amazon price checked Oct 25, 2026)

Availability note: Amazon showed "Only 17 left in stock" at check time.

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No. 3: Emotional Support Pals Cheez-It

Maker: Relatable (What Do You Meme?) | No. 23 on Amazon Toys & Games Best Sellers

Five soft plush Cheez-It crackers, each with its own face, packed in a plush carrying basket. It is part of Relatable's Emotional Support Pals line, which also includes nuggets, dumplings, pickles and fries.

Pros

Five plushies plus a basket in one set
A funny gift that works for kids, teens and adults
No small parts warning on the listing

Cons

More of a novelty and comfort item than a play toy

Manufacturer age grade: 3 years and up

Safety warning: None listed

Price: $16.99 (Amazon price checked Oct 25, 2026)

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No. 4: Mini Color Stack Challenge Solo Travel Game

Maker: Relatable (What Do You Meme?) | No. 24 on Amazon Toys & Games Best Sellers

A pocket-size, one-player version of the Color Stack game. Shake the case to mix up 40 colored rings, put the posts in and sort the rings into same-color stacks. The case holds everything, so it travels well.

Pros

Screen-free puzzle that plays differently every time
Self-contained case for car rides and flights
Two sets can be used to race head-to-head

Cons

Solo play only, unless you buy a second set
40 small rings to keep track of

Manufacturer age grade: 8 years and up

Safety warning: None listed

Price: $9.99 (Amazon price checked Oct 25, 2026)

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No. 5: LEGO Star Wars Advent Calendar 2026 (75456)

Maker: LEGO | No. 1 on Amazon Toys & Games Hot New Releases

A 293-piece countdown calendar built around The Mandalorian. Behind the doors are The Mandalorian and Grogu in holiday sweaters, Moff Gideon, Carson Teva and a Jawa, plus IG-11, a Pit Droid and eight mini vehicles including the Razor Crest and an X-wing.

Pros

A new build behind every door
Includes holiday-sweater versions of Mando and Grogu
The mini builds work with other LEGO Star Wars sets

Cons

Over $25
Listing showed only 2 left when we checked

Manufacturer age grade: 6 years and up

Safety warning: None listed (the listing says "No Warning Applicable")

Price: $30.99 (Amazon price checked Oct 25, 2026)

Availability note: Amazon showed "Only 2 left in stock" at check time.

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No. 6: Toymendous Jumbo Squishy Ghost

Maker: Sunny Days Entertainment (Toymendous) | No. 5 on Amazon Toys & Games Hot New Releases

A ghost-shaped squeeze toy that is more than 5 inches tall, made for squeezing, stretching and poking. It works as a Halloween treat or a spooky desk decoration.

Pros

Right on time for Halloween
Big enough to stand out from mini squishies
Under $15

Cons

Seasonal look
Low stock, from a third-party seller

Manufacturer age grade: 3 years and up

Safety warning: SAFETY WARNING: Do not heat or microwave. Burn hazard.

Price: $13.99 (Amazon price checked Oct 25, 2026)

Availability note: Amazon showed "Only 4 left in stock" at check time. Sold by Aura Press and shipped by Amazon.

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No. 7: Fuggler Baddies Fuggs 9 Inch (Munch Munch)

Maker: ZURU | No. 12 on Amazon Toys & Games Hot New Releases

A 9-inch "funny ugly monster" plush with Fuggler's signature human-like teeth. Munch Munch is pink and yellow, and select Fugglers have a rare "butt-on hole" collector's mark to hunt for.

Pros

Soft plush with a deliberately odd look that kids and collectors love
Under $12
Part of a big collectible line

Cons

The teeth are not for everyone

Manufacturer age grade: 4 years and up

Safety warning: WARNING: CHOKING HAZARD - Small parts. Not for children under 3 yrs.

Price: $11.97 (Amazon price checked Oct 25, 2026)

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No. 8: LEGO Pokémon SMART Play: Charmander and Geodude's Cavern Clash (72157)

Maker: LEGO | No. 16 on Amazon Toys & Games Hot New Releases

A 198-piece set with buildable Charmander and Geodude figures, a cave to explore and a disc shooter. Each figure has a SMART Tag that can trigger lights and sounds when a LEGO SMART Brick is added.

Pros

Two buildable Pokémon figures
Battle play right out of the box
Can be upgraded with lights and sounds

Cons

The SMART Brick is not included and is only sold in All-in-One sets, not on its own

Manufacturer age grade: 6 years and up

Safety warning: None listed (the listing says "No Warning Applicable")

Price: $19.99 (Amazon price checked Oct 25, 2026)

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No. 9: Better Butter Thinking Putty

Maker: Crazy Aaron's | No. 18 on Amazon Toys & Games Hot New Releases

A 2.1 oz tin of extra-smooth, creamy, butter-themed Thinking Putty. Crazy Aaron's says it never dries out, and it is made in the USA.

Pros

Made in the USA
Never dries out, according to the maker
Calming fidget for kids and adults

Cons

Listed as "available to ship in 1-2 days" instead of ready to ship now

Manufacturer age grade: 3 years and up

Safety warning: WARNING: CHOKING HAZARD - Small parts. Not for children under 3 yrs.

Price: $14.99 (Amazon price checked Oct 25, 2026)

Availability note: Amazon showed "Available to ship in 1-2 days" at check time.

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How we picked: These rankings come from Amazon's public Toys & Games Best Sellers and Hot New Releases charts on the morning of Oct 25, 2026. Chart positions change by the hour. We left out party supplies and non-toy items, and anything without a confirmed in-stock offer.

#ad As an Amazon Associate, TDmonthly earns from qualifying purchases. Prices and availability are as of Oct. 25, 2026 and may change.