ToyDirectory
October 25, 2026

TDmonthly Magazine

October 2026 | Vol. XXV - No. 10


Pop Mart Opens on Oxford Street, Pokemon Delta Reign Prereleases, Hot Wheels Heist: Toy News Oct. 25

Pop Mart's Labubu handheld, Pokemon TCG's Nov. 6 set, a train theft, a kids' 3D printer and more

By TDmonthly Staff
October 2026

Pop Mart opened its new London flagship on Oxford Street and released its first Labubu video-game handheld, Pokémon's Mega Evolution—Delta Reign card set started prerelease tournaments ahead of its Nov. 6 launch, and police in California arrested a suspect after 350 boxes of Hot Wheels were taken from a train. Plus a four-color 3D printer built for kids, what Moose calls Bluey's biggest house ever and a push for an audit of tariff refunds.


1. Pop Mart Opens Its Oxford Street Flagship in London and Releases Its First Labubu Handheld Game

Pop Mart THE MONSTERS Shake A Drink Gaming Handheld, regular and secret editions

Pop Mart, the maker of Labubu and THE MONSTERS collectibles, opened a London flagship at 149-151 Oxford Street on Friday, Oct. 23, at 10 a.m., according to Retail Tech Innovation Hub, which quoted the company's Instagram announcement. The store is open 10 a.m. to 10 p.m. Monday through Saturday and noon to 6 p.m. on Sunday. It follows Pop Mart's 5,090-square-foot Charing Cross Road store, which opened earlier this year as its 16th U.K. location.

The same week, Pop Mart's U.S. site listed the online release of THE MONSTERS Shake A Drink Gaming Handheld for Oct. 22 at 5 p.m. PT. The palm-size device measures about 2.9 by 1 by 3.3 inches, and Pop Mart says it is not suitable for anyone under 15. Kyrascope calls it Pop Mart's first electronic handheld, reports a U.S. price of $49.99 and describes a café-management game set in PIPPO's forest café, a built-in camera with photo stickers, two-player mini-games and a pink "PEACH" secret edition.

Pros: A new way for Labubu fans to play with the characters, not just display them; photo and two-player features add replay value.
Cons: Pop Mart rates it 15 and up, so it's not a gift for younger Labubu fans; the secret edition is a chance pull, so buyers can't pick it.

Source: Retail Tech Innovation Hub

Source: Pop Mart US: Shake A Drink Gaming Handheld

Source: Kyrascope


2. Pokémon TCG: Mega Evolution—Delta Reign Prereleases Begin; Set Arrives Nov. 6

Pokemon TCG Mega Evolution Delta Reign Elite Trainer Box

The Pokémon Company International's next Pokémon Trading Card Game expansion, Mega Evolution—Delta Reign, reaches participating retailers worldwide on Nov. 6, 2026. Play! Pokémon prerelease tournaments at participating independent retailers began Oct. 24, and the set goes live in the Pokémon TCG Live app on Nov. 5. Mega Rayquaza ex returns for the first time since the XY—Ancient Origins expansion, joined by Mega Golurk ex, Mega Malamar ex and Mega Golisopod ex. A new Legendary Stadium feature pairs two Stadium cards side by side to form one extended artwork. The company says the expansion has more than 135 cards.

The Elite Trainer Box contains nine booster packs, a full-art foil Kyogre promo card, 65 card sleeves, 40 Energy cards, dice, a coin and a player's guide; the Pokémon Center version adds two more booster packs. The Booster Display Box holds 36 packs of 10 cards each.

Pros: Prerelease events give local game stores a reason for a visit before the holidays; the Elite Trainer Box bundles sleeves, dice and a guide for new players.
Cons: No prices were listed in the announcements we checked; chase cards are random, so pack openers may spend far more than planned.

Source: The Pokémon Company International press site

Source: Pokemon.com: Delta Reign Product Showcase


3. Police Arrest a Suspect After 350 Boxes of Hot Wheels Are Stolen From a Train in Colton, Calif.

A 911 caller in Colton, Calif., reported someone loading boxes into the back of a pickup truck, and they turned out to be 350 boxes of Hot Wheels cars, worth an estimated $54,000, freshly taken off a train, WHIO and CBS reported on Oct. 24. A Colton police officer waiting near the bridge moved in on the suspect when the truck pulled out, and a department spokesperson called the arrest "a big deal." Neighbors told CBS the spot is a hot spot for thefts and hope the arrest deters thieves heading into the holidays.

Source: WHIO / CBS


4. Toybox Launches Luna, a Four-Color 3D Printer Designed for Kids, From $349

Toybox Luna four-color 3D printer

Toybox, the Oakland, Calif., maker of kid-friendly 3D printers, introduced Luna on Oct. 21. It feeds four spools of filament into one print and switches colors automatically, with a larger print bed and an onboard camera for print monitoring and clog detection. In the company's Creator Space, users can describe an object, sketch it, upload a photo or import a 3D file, and the platform's built-in AI returns a color, print-ready design. Toybox says nothing on the machine talks to or asks a child questions, that it stores no personally identifiable information on children, and that its printers and platform are designed to comply with COPPA, ASTM F963-23 and CPSIA. It prints in corn-based PLA. The company says its platform printed more than 20 million toys this year from a catalog of more than 25,000 models, with licenses including Harry Potter, NASA, Nickelodeon and Sanrio. Toybox.com lists Luna at a $349 sale price (regular $519).

Pros: Four-color prints with no manual slicing or color calibration; a moderated design library and parent portal; no chatbot features.
Cons: $349 is the introductory price and the regular price is $519; four-color prints take time, so it suits patient makers more than kids who want instant results.

Source: Toybox via Business Wire

Source: Toybox.com


5. Moose Toys' Light & Surprise Heeler House, "Bluey's Biggest House Ever"

Bluey Light and Surprise Heeler House playset by Moose Toys

Moose Toys' Bluey Light and Surprise Heeler House, which the Amazon listing calls Bluey's biggest house ever, stands more than 28 inches (71 cm) tall, with five stories and more than 10 play areas, including new rooms for Bandit's office, a laundry room and the verandah. A rooftop chimney rotates, lights up and projects stars like the ones in Bluey and Bingo's room, and the house plays more than 50 sounds, phrases and songs. It comes with more than 30 play pieces, three surprise accessories (among them a washing machine with Chattermax and an oven with a Duck Cake), and Bluey, Bingo, Bandit and Chilli figures. The base snaps together in three pieces.

Price: $159.99 on Amazon on Oct. 25.

Pros: The whole Heeler family is included, so there's nothing else to buy to start playing; lights, sounds and new rooms from the show.
Cons: $159.99 is a big-ticket gift; at 28 inches tall it needs floor space; the Amazon listing's feature bullets don't state an age grade, so check the box.

Source: Amazon: Bluey Light and Surprise Heeler House


6. Lawmakers Ask GAO to Audit Tariff Refunds After the Learning Resources Supreme Court Win

Sen. Raphael Warnock (D-Ga.) and Reps. Jill Tokuda (D-Hawaii) and Brad Sherman (D-Calif.) asked the Government Accountability Office on Oct. 22 to audit how U.S. Customs and Border Protection is handling refunds of tariffs imposed under the International Emergency Economic Powers Act (IEEPA). The Supreme Court held on Feb. 20, 2026, in Learning Resources, Inc. v. Trump, a case brought by two small businesses, including Learning Resources, Inc., that IEEPA does not give the president the power to set tariffs. The lawmakers' letter says about $100 billion of the $166 billion collected from 330,000 importers had been refunded as of August 2026, and asks GAO to examine CBP's controls against improper or duplicate payments, which industries received refunds, and whether importers passed the benefit on to retailers and consumers.

Source: Office of Sen. Raphael Warnock

Source: U.S. Supreme Court: Learning Resources, Inc. v. Trump (Feb. 20, 2026)


For the full weekly market brief: The ToyDirectory Intelligence Report

Sources:

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