

JAKKS Pacific will make Invincible figures, statues and accessories for a spring 2028 launch, Nintendo's My Mario infant and toddler line is now on the Nintendo Store, and Alliance Entertainment will distribute JAKKS anime and VTuber collectibles in North America. Plus a new Nuby foam ride-on.
1. JAKKS Pacific Will Make Invincible Figures, Statues and Accessories for Spring 2028
Official announcement artwork from JAKKS Pacific. The consumer products themselves launch in the first quarter of 2028.
JAKKS Pacific and Skybound announced a multi-year licensing agreement on Nov. 11 for a worldwide consumer products program based on the Prime Video animated series Invincible. The deal runs through Dec. 31, 2029, and the products are set to launch in the first quarter of 2028. The line will include stylized 2.5- to 3-inch figures, screen-accurate 3.75-inch figures, 6- to 8-inch non-articulated screen-accurate statues, phone accessories and other tech items, and costumes from Disguise, a JAKKS Pacific company. JAKKS said the 3.75-inch figures and the phone accessories are new categories for Skybound's Invincible licensing program. Retail partners will be announced later.
JAKKS also said Season 5 of the series is in production for release next year, and that an early Season 6 renewal has been confirmed.
Pros: A long window for retailers to plan a collector program; both stylized and screen-accurate figures; costumes from Disguise sit alongside the collectibles.
Cons: The products are more than a year away; retail partners are not named yet; this is an adult-animated property, so it is a collector and fan line rather than a preschool aisle.
Source: JAKKS Pacific
2. Nintendo Puts the My Mario Infant and Toddler Collection on the Nintendo Store
The My Mario collection on display at Nintendo SAN FRANCISCO (Nintendo photo).
Nintendo announced on Nov. 10 that its My Mario collection of toys, apparel, board books and interactive experiences for young children is available online for the first time through the Nintendo Store. The collection had been sold at Nintendo NEW YORK, Nintendo SAN FRANCISCO and select retailers. Nintendo's official My Mario page also says items are on the Nintendo Store, in the two Nintendo stores, and that select products are at retailers.
The line is made with partners including Fisher-Price and TOMY. It includes the 30-piece Mario and Friends Wood Block Set and 3-piece character block sets (Mario, Peach, Luigi or Yoshi); those character blocks can be used as amiibo figures with the free Hello, Mario! apps. There are also Fisher-Price Little People Adventure Playsets and figures, TOMY Toomies bath toys including a new Swimming Mario, and the Hello, Mario! and It's Yoshi! board books, plus infant and toddler apparel and plush. The Hello, Mario!, Hello, Yoshi!, Hello, Peach! and Hello, Luigi! apps are on Nintendo Switch and Nintendo Switch 2; the Nov. 10 announcement said they would also arrive on the Apple App Store and Google Play later that week.
Pros: Retailers and families can order the preschool line without visiting a Nintendo flagship; the wood-block amiibo tie-in connects the toys to Nintendo's own apps; several established toy manufacturers are already in the assortment.
Cons: This is a wider online rollout of a line that already existed in stores, not a brand-new product launch; Nintendo did not publish prices in the announcement; availability at other retailers is limited to select products.
Source: Nintendo via Business Wire, Nintendo's My Mario page
3. Alliance Entertainment Will Distribute JAKKS Anime and VTuber Collectibles in North America
Alliance Entertainment and JAKKS Pacific announced an exclusive distribution partnership on Nov. 10 for JAKKS' anime and VTuber product lines. Alliance will distribute those products throughout North America, excluding mass retail. Alliance, which said it serves more than 35,000 retail and e-commerce storefronts, also pointed to its presence at conventions and fan events and its ties to specialty retailers and buyers. Financial terms were not in the announcement.
The agreement gives independent toy stores, specialty pop-culture shops and convention vendors a single North American source for this part of the JAKKS catalog, while mass retail stays outside the deal.
Pros: Clear channel: specialty and convention, not mass retail; JAKKS keeps product development and Alliance handles placement.
Cons: Mass-market buyers are excluded; the announcement did not name which anime or VTuber lines ship first, or when.
Source: JAKKS Pacific
4. Nuby Adds a 3-in-1 Unicorn Foam Ride-On, the Scoot 'N Sparkle
Nuby announced the Scoot 'N Sparkle on Nov. 11, a 3-in-1 unicorn ride-on that changes from a rocker to a scooter to a caster board without tools. It is listed for ages 12 months and up and holds up to 44 pounds. The ride-on is made of EPP foam and has a light-up horn. Nuby's Nov. 11 release also described the foam as non-toxic, waterproof and made from recycled materials, and said it rolls on most surfaces, including carpet.
It was $99.99 and in stock on us.nuby.com on Nov. 12, matching the price in the announcement. The same page lists Nuby's Rock 'N Ride, another foam ride-on, at the same price. The announcement said the Scoot 'N Sparkle joins the Rock 'N Ride and the Boogie Buggy.
Pros: One toy that changes with the child's play; a clear age and weight limit; it is for sale now, not on a future date.
Cons: At $99.99 it is a premium toddler item; the 44-pound limit will outgrow some children; the recycled-foam and waterproof claims come from Nuby's release, not from an independent test.
Source: Nuby via PRWeb, us.nuby.com
Missed earlier news? Read McDonald's Pokemon Happy Meals, DreamToys 2026: Toy News 11/11/2026.
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