Anyone planning to attend the upcoming Toy Fair should do a little preparation to make the most of the experience.
"Tradeshows can be an excellent resource, whether you are looking for something in particular or whether you just want to keep abreast of the latest in the industry," says Susan Friedmann, a certified speaking professional known as The Tradeshow Coach . “However, since tradeshows are getting more expensive due to increased travel costs, you want to make sure that you get the most of your time while you’re there. Your preparation should begin as soon as you commit to attending.”
You should start by creating a list of concrete things you want to accomplish during the show. That´s something Joanne Farrugia, president of the American Specialty Toy Retailers Association, does whenever she attends a show.
"My goal is always to find 10 to 15 new lines rather than new products," she says.
Once you´ve established your goals, review the exhibitor list on the show´s website to identify some companies that might help you achieve your goals.
"Because time is limited, it´s best to get as much information as you can before going," notes Friedmann. "Websites are often the best resource (ToyShow Preview). By doing the basic research beforehand, you can spend your time at a booth asking more in-depth questions. The more prepared you are, the more you are going to get out of it."
"I either start upstairs in the galleria and work aisle by aisle, or downstairs and go aisle by aisle," she advises. "I actually stop at the smaller booths and look at what´s new. I don´t spend as much time at the bigger booths because I know I´m going to see a rep."
For more information on new products, visit our ToyShow Preview link.
Related Article--published last year by TDmonthly:
Essential Planning Tips to Maximize your Time
By Tim Connolly
Here’s a few do’s and don’ts to help make the trip worthwhile:
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