ToyDirectory
October 23, 2021

TDmonthly Magazine

 


TDmonthly’s Top 10 Most Wanted TV Action Figures

By Stacey Kirsch

The research for this article was compiled by November 3, 2004.


There is no question that kids love to grab a bowl of cereal and watch their morning cartoons. The Cartoon Network, KidsWB! and Nickelodeon have been driving forces in character-based action figures. Their viewing audience is significant as 80 million viewers tune into the Cartoon Network every month. The public has already overwhelmingly embraced the anime genre making Yu-Gi-Oh! and Mega Man huge successes. Indeed, it looks like the highly anticipated Atomic Betty will be a breakout success in this category.

Here are the top 10 action figures in no particular order.

1.) Teenage Mutant Ninja Turtles: Leonardo ( $7.99, 4+) by Playmates (Gift Guide)

Leonardo does a hands-free back flip and comes with a break-away wall for hours of entertainment.

-The show airs seven days a week in its third season with high ratings.

- Playmates will release 40 new other figures in 2004 with themes like “Space Hoppin.”

- It was nominated as top “boy cartoon star of the year” for the “Ultimate Toy Awards.”

2.) Atomic Betty “Galactic Guardian and Defender of the Cosmos” ($5.99) by Playmates (Gift Guide) Cartoon Network’s new diva super-hero will have a line out in early 2005.

- It was highly promoted and premiered to “double digits” with kids in all age brackets.

-Atomic Betty has licensing agreements with Mead School Supplies and A.D. Sutton and Sons among others.

-Its been licensed to 55 countries including Canada, UK and France.

3.) 3.5” Teen Titans Action Figures (Approx $3.50, 5+) by Bandai

These crime-fighting teens each come in packs of two with various weapons.

-Ratings on the Cartoon Network, increased by 45% among kids 6-11 in August.

-The figures are compatible with new Launch Tower Playset and the Command Centers.

-There is also a 1.5” comic book version that comes with a collectable comic page.

4.) Transformers Energon: Leader Optimus Prime ($39.99, 5+) by Hasbro

The leader of the good guys has been a popular choice with young fans.

-New episodes of Energon began airing in October on the Cartoon Network.

-Hasbro and Dreamworks are developing a live-action, Steven Spielberg-produced film for release in summer of 2004.

-There were 2 million copies of the comic book series by Dreamwave sold last year.

5.) Power Rangers Dino Thunder: Action Megazoids ($5.99, 4+) by Bandai

The push of a button activates light and action features based on the Saturday morning ABC cartoon.

-This 12-year-old line has consistently been the most popular for Bandai.

-It was nominated for boy cartoon star of the year for the “Ultimate Toy Awards.”

-In addition, it was listed as a hot holiday toy for 2004 by ABC news.

6.) Batman TV Activated Batmobile ($51.99, 4+) by Mattel

This car uses Veil technology to interact with “The Batman” on the KidsWB!

-Mattel is planning to give away thousands of toys for the show’s premiere.

-They also have a Batlink and Batwave communicator using the same technology.

- It holds one figure and comes with light and sound, while additional features can be downloaded.

7.) WWE Ruthless Aggression Tripple H (Approx $6.99, 4-7) by Jakks Pacific

Wrestlers are a consistently popular item with kids and this trend should continue through the holiday season.

-The WWE has spent 268 weeks on the Lycos 50.

- There are 72 figures on the market and new arrivals every month.

-2 million people attended WWE events worldwide in 2002.

8.) Yu-Gi-Oh! Duel Disk Launcher ($29.99, 5+) by Mattel

This life-sized item is a mix between an action figure and card game that allows kids to act out the show.

-This line had 100% growth in 2003 and was the top selling license according it NPD.

-The Yu-Gi-Oh! movie came out in theaters this summer.

-Top Seller in the Yu-Gi-Oh! store on Amazon.com

9.) Rescue Heroes Vehicle Response Squad: Kenny/Bike (8.99, 3+ ) by Fisher-Price

This fall, the heroes are mobile with a bike, kayak and helicopter.

-The #1 early adopter action figure on Amazon.com based on purchases.

-Airs every day on the Cartoon Network and the DVD released in July.

-Parents approve of these products for the pre-school set.

10.) Mega Man NT warrior 5” ($7.99, 6+) by Mattel

Each of the six figures from a modern time comes with their own “battle chip.

-The video game has been extremely popular and the cartoon is in its second season.

- Mattel has also produced a “personal terminal” to fight virtual computer viruses.

-Anime is a hot genre within the cartoon marketplace.








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