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TDmonthly Videos of Products by MELISSA & DOUG

Below are the products and videos TDmonthly has filmed for MELISSA & DOUG


Wooden Workbench by MELISSA & DOUG
Wooden Workbench
MSRP: $99.99
Age: 3 and up
Category: Pretend Play
Watch the Wooden Workbench Video Watch Video Now
ToyDirectory Product ID#: 30681

This dramatic play wooden workbench is designed to be the right size for young children, right down to the nuts and bolts. The set includes a functioning vise, a tool rack, wooden tools, hardware and a storage shelf. A booklet with creative play ideas is included.
— In a February 2012 survey about wooden toys, Mike DiAndrea, manager of Hardware Toys in Paoli, Pa., told TDmonthly that they sell six of this item each month. 9/27/2010

Magician's Apprentice: Card Tricks Unshuffled by MELISSA & DOUG
Magician's Apprentice: Card Tricks Unshuffled
Category: Kits
Watch the Magician's Apprentice: Card Tricks Unshuffled Video Watch Video Now
ToyDirectory Product ID#: 30207

This magic set is full of professional-quality magic devices and gimmicks. It includes step-by-step instruction booklets with detailed illustrations for performing over 30 mystifying tricks. Additional sets include rope tricks, thumb tricks and coin tricks. 8/25/2010

Shape Sorting Cube by MELISSA & DOUG
Shape Sorting Cube
MSRP: $14.99
Category: Infant & Toddler
Watch the Shape Sorting Cube Video Watch Video Now
ToyDirectory Product ID#: 29952

This shape sorter features 12 chunky, vibrantly colored shapes that make a clinking sound as they drop into the natural finished hardwood cube. Children can then open the lid, take them out and start all over again.
— As of 4/11/2012 this product had 3.1 out of 5 stars from 157 reviews on Amazon.com. Pros: More advanced than a traditional shape sorter (has more shapes). Cons: Lid is loose; some of the shapes are too similar and can fit in the wrong holes. 8/10/2010

Giraffe Plush by MELISSA & DOUG
Giraffe Plush
MSRP: $99.99
Age: 3 and up
Category: Plush
Watch the Giraffe Plush Video Watch Video Now
ToyDirectory Product ID#: 29951

This cuddly, huggable plush is designed to look realistic and can stand on its own. 8/10/2010

Tops and Tights by MELISSA & DOUG
Tops and Tights
MSRP: $19.99
Age: 3 and up
Category: Dolls
Watch the Tops and Tights Video Watch Video Now
ToyDirectory Product ID#: 28939

This magnetic dress-up set features two double-sided wooden figures that can be dressed for every occasion. An extensive wardrobe of magnetic tops and tights, reusable vinyl shoes and hair accessories are included in a portable zippered fashion-designer portfolio. 6/16/2010

Character Puppets by MELISSA & DOUG
Character Puppets
MSRP: $18.99
Age: 3 and up
Category: Puppets
Watch the Character Puppets Video Watch Video Now
ToyDirectory Product ID#: 28704

Puppets allow kids to use their imaginations while building coordination. 5/28/2010

Bake & Decorate Cupcake Set by MELISSA & DOUG
Bake & Decorate Cupcake Set
MSRP: $19.99
Age: 3 and up
Category: Play Sets
Watch the Bake & Decorate Cupcake Set Video Watch Video Now
ToyDirectory Product ID#: 27372

Kids can use the icing tube-shaped dry-erase markers to color four wooden cupcakes that come with a baking tray, cupcake sleeves and decorative wooden candles. The package measures 10.5" x 13.25" x 3.13".
— Play food sets and cutting food from Melissa & Doug were named as a best-selling wooden toy by seven of 38 retailers in February 2010. "The Melissa & Doug cupcake set did really well," Lesa Smith of Whiz Kid Toys in San Luis Obispo, Calif., told TDmonthly.
― Michael McCollum, owner of Learning Express in Hoover, Ala., told TDmonthly in spring 2010 that the Bake and Decorate Cupcake Set is his best-selling playset. “One of my employees absolutely loves it,” he said of what helps drive sales.
― “All year, [the best seller] is food sets from Melissa & Doug,” said Bill Rayment, owner of Toy Crossing in Harbor Beach, Mich., when asked about his top-selling playsets and activity kits during an April 2010 interview.
― Six of 43 retailers listed Melissa & Doug as their top supplier of playsets in April 2010. 2/24/2010

Shut-the-Box by MELISSA & DOUG
Shut-the-Box
MSRP: $24.99
Category: General Games
Watch the Shut-the-Box Video Watch Video Now
ToyDirectory Product ID#: 24557

Young children will enjoy this as a counting game, while two to four older players will enjoy it for the strategy. Our heirloom quality version of this classic seafaring game has a latching wooden box that features a transparent, shatterproof top and flipping wooden number tiles. It includes two dice, a convenient storage pouch and a detailed instruction booklet. 7/15/2009

Clapping Elephant Push Toy by MELISSA & DOUG
Clapping Elephant Push Toy
MSRP: $24.99
Age: 2 and up
Category: Infant & Toddler
Watch the Clapping Elephant Push Toy Video Watch Video Now
ToyDirectory Product ID#: 24556

Toddlers will love leading the parade with this wooden elephant that claps two cymbals together when pushed along. With a large wooden knob for easy grasping, this is a wonderful first push toy to accompany those first steps.  Brightly painted with non-toxic paint. It measures 21.5" x 7" x 5" assembled. 7/15/2009

Grocery Cart by MELISSA & DOUG
Grocery Cart
MSRP: $49.99
Age: 3 and up
Category: Pretend Play
Watch the Grocery Cart Video Watch Video Now
ToyDirectory Product ID#: 24555

This durable metal shopping cart looks just like those in real stores. Sturdy metal construction includes pivoting front wheels, a folding doll seat and protective corner bumpers to navigate the aisles in style and safety. It measures 18.5" x 13.5" x 22.5" assembled. Contains small parts. Adult assembly required. Launch date: 2009.
— These carts are best sellers at Learning Resources Toy Magic in Fort Walton, Fla. "There are between 25 and 35 on hold for Christmas," Owner Mark Pattison told TDmonthly in late October 2009.
— Jamie Burdette, owner of LB Toys in Media, Pa., said in fall 2009 that his store sells about 60 of these shopping carts per month. 7/15/2009

Princess Catherine Castlehoff by MELISSA & DOUG
Princess Catherine Castlehoff
MSRP: $19.99
Age: 3 and up
Category: Puppets
Watch the Princess Catherine Castlehoff Video Watch Video Now
ToyDirectory Product ID#: 24391

Princess Catherine Castlehoff is regally dressed in purple and gold. This unique royal puppet features elegant hand detailing and materials carefully crafted for years of pretend play. She measures 17" x 7" x 8". 6/30/2009

Fold & Go Stable by MELISSA & DOUG
Fold & Go Stable
MSRP: $49.99
Age: 3 and up
Category: Pretend Play
Watch the Fold & Go Stable Video Watch Video Now
ToyDirectory Product ID#: 23397

This portable, folding wooden stable comes with four horses, four hay bales, a corral and a ladder. Launch date: 2009. 4/27/2009

Cutting Fruit by MELISSA & DOUG
Cutting Fruit
MSRP: $19.99
Age: 3 and up
Category: Wooden Toys
Watch the Cutting Fruit Video Watch Video Now
ToyDirectory Product ID#: 22432

Healthy breakfast, refreshing snack-time treat? Whatever the occasion, kids can cut into this 17 piece set of bright colored wood fruits, such as kiwis, oranges and a big slice of melon. Velcro rounds between the segments serve the dual purpose of holding the uncut fruit together and creating a satisfying crunch sound as the included wooden knife slices right through. It comes with a wooden crate in which to store the food.
― “Anything Melissa & Doug. Play food is probably the best,” Linda Hanzelko, owner of Timmy's Toy Chest in Lake Mary, Fla., told TDmonthly regarding best-selling wooden toys.
― “All wooden cutting food from Melissa & Doug” sells well, added William Bingham, owner of Firefly Toy Shop in Milford, Pa.
― Seven of 56 retailers surveyed said cutting food was a top-selling wooden toy. 2/9/2009

Solar System 48pc Floor Puzzle by MELISSA & DOUG
Solar System 48pc Floor Puzzle
MSRP: $11.99
Age: 3 and up
Category: Puzzles & Skill
Watch the Solar System 48pc Floor Puzzle Video Watch Video Now
ToyDirectory Product ID#: 18089

The 48-jumbo-piece puzzle depicts the planets and the moon in the solar system. The puzzle is educational and also teaches kids matching and motor skills. Each puzzle piece is made of extra-thick cardboard for extra durability. The puzzle measures 24” x 36” when assembled.
— “Melissa & Doug’s solar system puzzle – we sell at least one a day,” Steve Ricks, owner of My Story House Toys in Roswell, Ga., told TDmonthly.
— “Floor puzzles by Melissa & Doug – [we sell] at least one a day,” Bob Colbert, owner of The Toy Box in Searcy, Ark., told TDmonthly.
— Over 11 percent of retailers who spoke with TDmonthly in early 2008 shared that large floor puzzles by Melissa & Doug are their stores’ best-sellers when it comes to puzzles. 3/24/2008

Cutting Food Box by MELISSA & DOUG
Cutting Food Box
MSRP: $19.95
Age: 3 and up
Category: Wooden Toys
Watch the Cutting Food Box Video Watch Video Now
ToyDirectory Product ID#: 11306

The Cutting Food Box is a super-sized play-food set that comes with a child-safe knife. Kids prepare their own healthy meals, cut into them as they make a crunching sound, and then have fun trying to put them back together again. The set includes a cutting board and a wooden crate for easy storage.
— "I think Melissa & Doug certainly ramped up the trend toward wooden toys in designing things like the food-cutting box out of wood," said Nancy Streeter, owner of Eureka in Newburyport, Mass.
— Melissa & Doug dominated the wooden toys' category in an early 2007 survey, as the brand was cited more than 50 times by a collective 51 retailers.
— Two of 39 retailers told TDmonthly that Melissa & Doug cutting foods make popular playsets.
— As of 8.03.2010, this product had 5 out of 5 stars from 201 reviews on Amazon.com and was No. 20 in the top 100 best-selling toys and games. PROS: Entertaining and well-made. CONS: Paint can peel. 1/31/2007

Melissa & Doug Deluxe Easel by MELISSA & DOUG
Melissa & Doug Deluxe Easel
MSRP: $49.99
Age: 4 and up
Category: Arts & Crafts
Watch the Melissa & Doug Deluxe Easel Video Watch Video Now
ToyDirectory Product ID#: 4844

Kids can paint with sweeping gestures when they use this generous-sized easel. One side is a chalkboard, the other´s a dry-erase board. Load a piece of paper into the paper holder and kids can paint and scribble to their heart’s content. Each side of the easel features a colorful tray that can hold paints, cups, chalk, erasers, clips and more. “Our Deluxe Easel has become one of our best-selling items because of its great value, high-quality construction and versatility,” said Rick Davis, part of the marketing team at Melissa & Doug. It has two adjustable boards that allow children of all sizes to enjoy painting and creating, and the easy-to-clean trays are removable in seconds.”
— This product has been making the TDmonthly Best-sellers lists since 2005.
—  As of 1.06.2011 this product had 4.5 out of 5 stars from 647 reviews on Amazon.com and was No. 18 on the top 100 bestselling toys and games. Pros: Double Sided; easy to clean. Cons: Supplies must be purchased separately.
— "The Melissa & Doug Easel, hands-down, beats everything in terms of dollars. It's well-made and good value," was the praise given by David Campbell, owner of Amazing Toys in Great Falls, Mont.
— “Our easel, from Melissa & Doug, just blows out of here,” said Nishan Shepard, owner of Rockridge Kids in Oakland, Calif., in early 2010.
— Seven of 48 retailers named the easel as their top-selling art item in January 2010, reporting average sales of three per month.
— This easel has been a consistent best seller for Jillie Beans Toys & More of Westminster, Colo., since the store opened in 2006. (April 2010) 9/29/2005

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