BinkiBear was born out of necessity by Jackie Raimondi, an Air Force wife, while overseas in Seoul, Korea. Her son had a bear he loved and adored but he also used a pacifier. Having attempted many times to attach the pacifier to the bear for easy transport, including sliding on the bear's arm, she worked through buttons and Velcro (which could become choking hazards) and came up with the method behind the fantastic BinkiBear product line. This way whether your child is sleeping or doing something else the pacifier and animal are always together. If they drop the animal in their sleep while using the pacifier the bear doesn't go anywhere. If they drop the animal while not using the pacifier and want the soothing comfort of the pacifier then the bear makes it easy to find. This increases the length and quality of nap time and bedtime.