What Kids Want® (WKW) markets a diverse range of quality,
innovative toys to retailers throughout the world. Our products include seasonal
toys, foam play mats, food play, dress-up and kid's cosmetics.
AT WKW, our commitment to innovation extends to product development, operational
excellence and dedicated customer service. It's the reason our customer
base encompasses the world's largest retailers. Innovation also defines
our partnerships with Disney, Nickelodeon, Marvel, Sesame Workshop and more.
The world's finest kids brands are strongly represented in WKW's
seasonal toy line-up. Our extensive range of jump ropes, paddle ball and yo-yos
are just part of a broad mix of branded seasonal toys that have positioned us
as a dominant player in the category. In addition, we've created an instant
indoor/outdoor sensation with branded hopscotch games, counting mini-mats, deluxe
mat sets and more. We also market Wubbles, a proprietary bubble toy that makes
bubbles without the need for bubble solution.
Beyond seasonal toys, WKW's What Girls Want line features everything
dress-up, from tiaras to role play sets to elegant shoes (of course). Finally,
our Sweet and Pretty make-up sets are distinguished by creative cosmetics in
a variety of kid-friendly themes. With the finest in role-play and make-up products,
What Girls Want keeps little girls looking good and having fun!
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Licensed Products
