Below is a projected production schedule for
Toy Frenzy! — Only the Fun Survive, a proposed short-feature documentary by
ToyDirectory and
TDmonthly Magazine. Schedule is subject to adjustment and change, as determined by
ToyDirectory and
TDmonthly Magazine.Read more about
Toy Frenzy!Find out how you can become a
Sponsor of Toy Frenzy! and reap promotional benefits throughout 2008.
JANUARY 2008
January 1
- Run article announcing Toy Frenzy! documentary in TDmonthly Magazine
January 2 to 15
- Recruit companies to be subjects at Toy Fair
- Make appointments with other companies to demo toys
- Interview New York camera/sound and postproduction crews for Toy Fair
January 17
- Announce finalist companies: Run article in TDmonthly promoting documentary, finalists and sponsors
- Recruit 3 to 5 specialty retailers for feedback at show
January 21
- Announce winning companies: Run article in TDmonthly promoting documentary, finalists and sponsors
January 22
- Prep all companies for Toy Fair appointments
- Get bios and product descriptions from winning companies and sponsors
January 28
- Send email blast to 27,800 retailers with announcement of winners and their products, plus summary of Toy Frenzy and sponsor profiles
FEBRUARY 2008
February 1
- Run profile articles on winning companies and sponsors with product descriptions
- Finalize New York camera/sound crew
February 8
- Email blast to 27,800 retailers reminding them that we’ll be shooting at Toy Fair and would like their reactions to the show. Include short profile on sponsors.
February 16
- Meet with New York crew, shoot B roll and set-up with subject companies
February 17 to 20
- Follow subject companies, plus shoot toy demos at show
MARCH 2008
March 1
- First Toy Fair toy demo videos on TDmonthly go live. Also upload select videos to Google and YouTube; include sponsor names at tail of all videos
- Email blast to 27,800 retailers notifying of video uploads
March 17
- Balance of toy demo videos from Fair uploaded to TDmonthly, Google (selectively) and YouTube (selectively)
JULY 2008
July 1
- First rough cut of doc completed
- Three short segments on each featured co. cut and uploaded to TDmonthly, Google and YouTube; sponsors listed as co-producers at head of videos
AUGUST 2008
August 1
- Second cut of doc completed
- Three new segments uploaded to TDmonthly, Google and YouTube; sponsors listed as co-producers at head of videos
OCTOBER
October 1
- Final cut of doc completed
- Film scored
- Three more segments on each featured co. cut and uploaded to TDmonthly, Google and YouTube; sponsors listed as co-producers at head of videos
October 15
- Sound mix, titles, color correction and score completed
- Sponsors listed as co-producers at opening credits
- Broadcast-ready tapes made for festivals and TV
October 15 – January 2009
- Finished film sent out to national and international film and video festivals
- Select finished segments broadcast on web at TDmonthly, YouTube and Google; sponsor names at head of videos
- Broadcast-ready tapes offered to cable, public TV, etc.; sponsors listed as co-producers at opening credits
- Webcast segments on TDmonthly from November 2008 to February 2009 as promotion for Toy Fair 2009
