If your customers are looking for strategy board games that also remind kids of active play, Griddly Games specializes in sports-themed games that feature diverse, hand-painted characters. Reisa Schwartzman, owner and president, and Penny Osborn, director of operations, told TDmonthly Magazine in their own words about how the company learns from the feedback it gets to be sure their games are filling customers' needs and why they developed a customizable educational game, Wise Alec.
LISTENING TO PLAYERS
We developed our latest game, Wise Alec, to broaden our audience. We asked educators what they were looking for and asked retailers what kinds of products sell, with the idea of making their jobs easier. We had people play the games and got their advice.
We manufacture in China to get the price points people are looking for, and use a quality-control company.
A HIGHER PURPOSE TO PLAY
We’ve raised thousands of dollars through Kids Playing for Kids, in which kids play our game for a minimal charge and the money goes to a children’s charity.
We wanted a game that young and old could play together — one that didn’t make the players who lose feel like idiots. In the game, you might get a Wise Alec card worth two points if, say, you ate all your fruits and vegetables that day. You lose points if you do something like burp in public. The point of Wise Alec is to instill good manners, activity and a healthy lifestyle — with a whole lot of fun.
This customizable game is designed to accommodate players of varying skills. We even make a version with blank cards so that teachers can devise their own questions, based on the needs of their students. Booster card sets are also available in a variety of themes, so that the game can continue to grow and change as the players desire.
RETAILERS: Use the code on these free videos to link to them from your site so your customers can watch the games before they buy them. Broadcast TDmonthly Toy Videos From Your Website! (See website terms of use here.)
You can also post the following review of Griddly Headz Baseball, on your site so customers will know what TDmonthly's psychologist mom, Dr. Tiffany Wright, had to say:
TDmonthly Magazine's Psychologist Mom, Dr. Tiffany Wright says:
Griddly Headz Baseball Game by GRIDDLY GAMES INC.
Age: 8 and Up
Gender: Boys and Girls
Category: Board Games
MSRP: $49.95
TDmonthly rating:

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The Dr.'s Impressions: This very large, two-tiered board game is quite impressive. Griddly Headz is a set of nasty looking characters that you join to play a game of baseball. The game is well packaged and easy to store, and has well-designed graphics. Players pick their team members and start with 12 pieces of gear. If a player forfeits all 12 pieces, he loses.
Kids' Perspective: The directions for this game were difficult to navigate, so it took us quite awhile to figure out how to play. However, once we did, we had a good time. It is a loud, boisterous, high-energy game that is perfect for little baseball players.
Recommendation: This game is very exciting but very competitive. A major component is shouting and taunting your opponents. But it is fun to play and could really liven up a slow winter day. Griddly Headz Baseball is a sizeable game, but even so, the price is a little high. I would also recommend simplifying the instruction booklet. See this review in TDmonthly.