New in ToyShow is our email featuring the newest products on TDmonthly ToyShow. Each issue has two sponsor slots, each clearly labeled Sponsored.
The two slots
| Slot |
Price |
What it is |
| Top sponsor slot |
$195, one issue |
Full width, right after the intro and before the product list. One per issue. Your image, name, headline, 2 to 3 lines of copy and a button. |
| Small sponsor slot |
$95, one issue |
A compact box below the product list. One per issue. Your square logo, a headline, one line and a link. |
Top sponsor slot ($195): Reserves the top sponsor slot in one of the first issues of New in ToyShow after relaunch. No audience size or send date is guaranteed; full refund if no issue is sent by Dec 31, 2026.
Small sponsor slot ($95): Reserves the small sponsor slot in one of the first issues of New in ToyShow after relaunch. No audience size or send date is guaranteed; full refund if no issue is sent by Dec 31, 2026.
Neither slot comes with an audience, open, click or impression number.
How it works
- Pay for your slot with one of the PayPal buttons below. Paying reserves the slot.
- Email your materials to [email protected] with the subject "New Toys - Attn: TDmonthly Staff" (list below).
- Get your send date. We email it to you as soon as it's set. Materials are due 3 business days before the send. If they arrive late, your slot moves to the next issue. It isn't cancelled.
- Approve your proof. We may edit for length and our rules, and you see the final version before the send.
Book the top slot: $195 with PayPal
Button not working? Use this link: https://www.paypal.com/ncp/payment/KKDXCPDZ4L6YS
Book the small slot: $95 with PayPal
Button not working? Use this link: https://www.paypal.com/ncp/payment/SHEHTA736KJNE
What to send us
- The slot you booked (Top or Small) and the company name on the payment.
- Your image or logo as an attachment. Top slot: 1200 x 600 px, JPG or PNG, under 200 KB. Small slot: 120 x 120 px square logo, JPG or PNG with a solid background, under 50 KB.
- Your copy as plain text in the email. Top slot: sponsor name (up to 40 characters), headline (up to 60), body (up to 220) and button label (up to 20). Small slot: sponsor name (up to 40), headline (up to 45), one line (up to 90) and link label (up to 15).
- One https link to your own website or product page.
- A contact to approve the proof.
Keep key text out of the image. Many inboxes block images by default.
Link rules
- One link per slot, https only, going to your own site or product page. No redirect chains, link shorteners or downloads.
- Amazon links carry our Amazon Associates tag. We add or replace it before the send.
- We may add UTM tags so you can see clicks in your own analytics. We don't promise or report click numbers.
- We test the link before the send. A dead link holds your slot until it's fixed.
What we can't run
- Pros and cons, ratings, scores or verdicts. A sponsor slot describes your brand and products only.
- Claims that ToyDirectory endorsed, awarded or tested your product, unless it's true and documented.
- Health, safety or educational-outcome claims you can't support, and any product under an active CPSC recall.
- Prices or discounts we can't check on your own website.
- Mentions of or links to publications and sites on our excluded list. We'll tell you if your copy hits one.
- Weapons, vaping, alcohol, adult content, gambling, crypto or get-rich offers. No forms or tracking pixels.
- Copy that looks like editorial. The Sponsored label always stays.
Related tools: Buyers can send a free request for quotes to toy suppliers, and the Toy Industry Data Hub has official monthly U.S. toy store sales and toy price numbers.
Questions
Email [email protected]. All orders, materials and approvals go through that address.
