Toy Industry Data Hub: Official US Toy Market Numbers

Name: Consumer Price Index: Toys (U.S. city average)
Creator: U.S. Bureau of Labor Statistics
License: https://www.usa.gov/government-works

Official government numbers for the US toy business, updated every month: sales at hobby, toy and game stores from the U.S. Census Bureau and toy prices from the Bureau of Labor Statistics. Download the data or embed a chart on your site for free.

Retail sales: hobby, toy and game stores (U.S.)

$2,027M Aug 2026

+23.1% vs. Aug 2025

Last 24 months. Millions of US dollars, not seasonally adjusted.

Source: U.S. Census Bureau, Monthly Retail Trade (via FRED)

Data as of Aug 2026

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Consumer Price Index: Toys (U.S. city average)

30.1 Sep 2026

+6.6% vs. Sep 2025

Last 24 months. Index 1982-84=100, not seasonally adjusted.

Source: U.S. Bureau of Labor Statistics, CPI (via FRED)

Data as of Sep 2026

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Toy company earnings calendar

Mattel (MAT) Q3 2026 results: Nov 5, 2026

See all report dates

Numbers are copied unchanged from the official series via FRED (Federal Reserve Bank of St. Louis). Year-over-year change is calculated by ToyDirectory.com from the same series. Retail sales are for stores classified as hobby, toy and game stores (NAICS 45112), not all toy sales.

Data Hub numbers come from U.S. government sources. Corrections and questions: [email protected]