November 9, 2026
In short
Squishy toys are running the Amazon toy chart. On the morning of Nov. 9, 2026 (checked about 7:45 a.m. PT), Schylling's NeeDoh held all three top spots on Amazon's Toys & Games Best Sellers list: No. 1 NeeDoh Nice Cube, No. 2 NeeDoh Nice Ice Baby and No. 3 NeeDoh Teenie Color Change 4 Pack. NeeDoh also had No. 6 (Dream Drop Color Splash, an Amazon exclusive), No. 8 (Teenie Fuzz Ball 4 Pack) and No. 30 (Squeezza) on the same list, and the Dream Drop Color Splash was No. 1 on Amazon's Toys & Games Hot New Releases. Here is what each of the top three is, what it lists for and what to watch for before you buy.
1. NeeDoh Nice Cube: $5.99 list
No. 1 on Amazon's Toys & Games Best Sellers on Nov. 9. The original NeeDoh ice-cube squish: Schylling says it feels soft when you squish it slowly and firm when you squish it fast, and that it always returns to its square shape. Schylling lists it at 2.375 by 2.375 inches, ages 3 and up, in a random color (pink, purple or blue). List price is $5.99 on schylling.com, where it showed as out of stock on Nov. 9. On Amazon's Best Sellers page the same morning, the Nice Cube listing (B0BQZFVJTB) showed "1 offer from $49.99," and the Creators API listing itself read "Currently unavailable."
Pros: The original NeeDoh at a low list price; a firm, satisfying squish that holds its shape
Cons: Hard to find at list price right now; color is random
2. NeeDoh Nice Ice Baby: $1.99 list
No. 2 on Amazon's Toys & Games Best Sellers on Nov. 9. Schylling calls it the mini sensory ice cube squish, "small enough to fit in any pocket," with the same super-solid squish as the full-size Nice Cube. Schylling suggests it for pockets, party favors, classroom fidget kits and stocking stuffers. Ages 3 and up, random color. List price is $1.99 on schylling.com, where it showed as out of stock on Nov. 9. Amazon's Best Sellers page showed "1 offer from $6.99" that morning for the Nice Ice Baby card (B0D9ZTW7PS), and the Creators API listing read "Currently unavailable."
Pros: The cheapest way into the Nice Cube feel; pocket size
Cons: Small enough to lose easily; Schylling's warning flags it as a small ball, so it is not for kids under 3
3. NeeDoh Teenie Color Change 4 Pack
No. 3 on Amazon's Toys & Games Best Sellers on Nov. 9 (it was No. 1 on Oct. 29, per our Hot Toys roundup). The pack holds four color-changing teenie NeeDohs, each 1.5 inches across, for ages 3 and up, per the Amazon listing (B0GRSZ5TDC). The listing read "Currently unavailable" on Nov. 9, and we did not find this pack on schylling.com, so there is no list price to quote; it was $10.60 on Amazon on Oct. 29.
Pros: Four squishes in one pack; the color change adds something to watch while you squeeze
Cons: Teenie size means small parts; not in stock on Amazon at check time
Safety: Schylling's warning on the Nice Cube reads "CHOKING HAZARD—Small parts. Not for children under 3 yrs." and says not to heat, freeze or microwave it. The Nice Ice Baby page adds "CHOKING HAZARD—Toy is a small ball. Not for children under 3 yrs."
How to avoid overpaying
Who it's for as a gift
All three are rated for ages 3 and up and work as stocking stuffers for kids and grown-ups. If the top three stay hard to find, Amazon's same Best Sellers list also had Schylling's NeeDoh Teenie Fuzz Ball 4 Pack (No. 8) and NeeDoh Squeezza (No. 30) on Nov. 9.
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For the full weekly market brief: The ToyDirectory Intelligence Report
Sources
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