TDmonthly - What LEGO Has Confirmed for 2027 — and What Is Still Unannounced

In short

LEGO has officially dated two major play-range launches for Jan. 1, 2027: a seven-set Star Wars 50th-anniversary collection and a refreshed Super Mario range built around minifigure role-play.
A multi-year Sanrio partnership will bring Hello Kitty and Friends into LEGO bricks starting in 2027. A Daft Punk partnership is official, and a LEGO Ideas ALIVE concert set is in development, without a confirmed on-shelf date.
On the operations side, LEGO's Virginia factory and nearby regional distribution center, a new Billund solar park, and the remaining conversion to paper-based bags are all officially aimed at 2027.

As 2026 winds down, the cleanest way to brief a buyer or a product team is to separate what the LEGO Group has put on the calendar from what has not been announced. This is a confirmed-versus-unannounced readout, drawn from LEGO's own newsroom and from the company's first-half 2026 results.

Confirmed for Jan. 1, 2027: Star Wars and Super Mario. On Nov. 12, 2026, the LEGO Group announced a seven-set LEGO Star Wars collection for the 50th anniversary of Star Wars, available from Jan. 1, 2027, via LEGO.com/Star-Wars and LEGO Stores worldwide. The company says the collection spans artwork, vehicles, helmets and display models, with exclusive minifigures inspired by Ralph McQuarrie concept art and collectible poster tiles.

Separately, the LEGO Group used gamescom in 2026 to unveil a refreshed LEGO Super Mario range centered on minifigure role-play, with characters, karts and environments from Super Mario and Mario Kart. Those sets are also scheduled to go on sale Jan. 1, 2027, from LEGO.com, LEGO Stores and select retailers. The announcement includes sets for ages 4+ as well as 6+, including Mario's Pipe Jump (72052), listed at $9.99 / €9.99 / £8.99.

Confirmed as 2027 programs, with fewer product details. On Oct. 6, 2026, the LEGO Group and Sanrio announced a multi-year partnership to bring Hello Kitty and Friends into LEGO brick form for the first time, with products starting in 2027. The release does not yet list individual set numbers or prices.

On Oct. 22, 2026, the LEGO Group and Daft Punk announced a partnership across product, content and brand experiences. The first product milestone is a fan LEGO Ideas submission based on the 2007 ALIVE tour, which the company says will now go into development. That is an official development step, not a confirmed ship date or price, so it should be briefed to buyers as in development.

Confirmed 2027 operations. LEGO's U.S. factory in Chesterfield County, Virginia, and a new regional distribution center in nearby Prince George County are both officially set to open in 2027. In its H1 2026 results, the company also said it began construction in June 2026 on its largest solar park to date in Billund, Denmark — 160,000 panels able to produce 99 GWh a year, designed to match the company's electricity needs in the town, and due to be operational in 2027. The same release says LEGO is continuing its multi-year shift to paper-based bags, aiming to convert the remaining packaging lines across all factories by 2027.

LEGO SMART Play, launched in 2026 in Star Wars and then Pokémon, is already on shelf. The H1 2026 results note that the platform has featured in those two themes. The company has not, in the official pages reviewed for this article, announced a 2027 Pokémon wave or a standalone SMART Brick kit on LEGO.com.

What remains unannounced. TDmonthly did not find an official LEGO newsroom announcement of a 2027 Pokémon product wave, and a LEGO.com product page for set 72118 returned no listing. Those items should not be treated as confirmed. Rumors from unofficial channels are omitted here on purpose.