A Fathead is a life-size, hi-def, precision-cut wall graphic made of hyper-durable vinyl that's easy to put up with a special adhesive backing that allows it to be moved from wall to wall. Fathead IS NOT a poster, sticker, decal or cardboard cutout. Fathead images are impressively sized and designed so that they will not damage the wall. Launch date: June 6, 2006.