Our editors track what's actually selling. These three are climbing Amazon's Toys & Games Best Sellers list this October, and each one makes an easy holiday gift, from stocking stuffers to the big box under the tree.
No. 1
Squishmallows SlimyGloop Gelli Gel (Blue)
by Horizon Group USA
A pocket-size squeeze toy shaped like a Squishmallow and filled with slow-flow glitter gel. Stretch it, flatten it or twist it, and it springs back to its Squishmallows shape. It measures about 2.76 x 3.56 inches.
Why it's hot
Squishy sensory toys hold several of the top 30 spots on Amazon's toy chart right now, and this one adds the Squishmallows look kids already love. On Oct. 19 it was No. 1 on Amazon's Toys & Games Best Sellers list and No. 1 in Squeeze Toys, with 10K+ bought in the past month.
Pros
- Under $10, so it's an easy stocking stuffer
- Screen-free, tactile fidget play
- Ships from and is sold by Amazon.com at time of writing
Cons
- Small, about the size of a palm
- One Gelli Gel per box; pink and purple are sold separately
Best for: Ages 4+; Squishmallows fans and fidget lovers
$8.86 (price at time of writing, Oct 19, 2026)
Check price on Amazon
No. 2
LEGO Star Wars Advent Calendar 2026 (75456)
by LEGO
A Mandalorian-themed countdown with a mini build behind every door. It includes The Mandalorian and Grogu in holiday sweaters, Moff Gideon, Carson Teva and a Jawa, plus 8 mini vehicles like the Razor Crest and an X-wing.
Why it's hot
It's near the top of Amazon's Toys & Games Best Sellers, and with Grogu front and center it works for kids and adult Star Wars fans alike.
Pros
- Minifigures plus mini builds in every calendar
- Pieces add on to other LEGO Star Wars sets
- Shipped and sold by Amazon.com at time of writing
Cons
- Mini builds are small and simple
- Theme is Mandalorian-only, so not for every Star Wars fan
Best for: Ages 6+; Star Wars fans and LEGO builders
$30.00 (price at time of writing, Oct 19, 2026)
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No. 3
Buzz Lightyear Interactive Talking Action Figure
by Disney Store
Disney Store's official 12-inch (30 cm) Buzz from Toy Story. It says 10+ phrases, has pop-out wings, a flashing arm laser and a karate-chop action, and it's fully articulated.
Why it's hot
After this summer's Toy Story 5 release, this classic Buzz is in the top 15 of Amazon's Toys & Games Best Sellers.
Pros
- Lights, sounds and movie-style phrases
- Interacts with other Toy Story figures for extra phrases
- Batteries (3 AAA) included
Cons
- Highest price of the three
- Contains a small battery, so supervise young kids
- Phrases are English only
Best for: Ages 3+; Toy Story fans and big holiday "wow" gifts
$39.95 (price at time of writing, Oct 19, 2026)
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