Strawberry Bear is one of eight candy-colored plush animals with a patent-pending scent release feature. The fragrance is designed to last up to 24 months. Each character includes a unique story and a special alphanumeric code to access a customized online environment where children can interact with their toy and make new friends. “It’s a consumer promoted, advertised line that’s sold exclusively outside of Top 3 Mass Customers,” Chief Marketing Officer Jim Huntley of Tomorrow Incorporated told TDmonthly. He also said that scent “rose to the top” of the preferred list in a study of 10 features among 500 6- to 12-year-old girls. Launch date: July 1, 2007.