The In the Dark Glow Bear is designed to comfort children who are afraid of the dark. With glow-in-the-dark fur, the bear emits a warm and reassuring light in dark rooms, and also serves as a cuddly friend. Three sizes are available, Teddy-B, Teddy-Kin and Teddy-Graham, with suggested retail pricing of $29.95, $19.95 and $9 respectively.