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No manufacturer paid a fee to be included in
this list nor did they pay a fee to submit products; nomination
was by invitation of the editors only.
How did we pick the 200+ positive new toys to recommend to
you? In addition to TDmonthly staff
evaluation, we talked to specialty toy-store owners around
the nation, kids, parents and experts about which toys excite
them and are most likely to be solid sellers throughout 2008
and 2009. (TDmonthly Magazine is
a division of ToyDirectory.)
To ensure that you can easily answer customers' questions
about these great toys, manufacturers who were nominated for
the report were asked to indicate which tests their toys had
passed and how often the tests were performed. Many also submitted
data on where their toys were produced. Again, no manufacturer
paid a fee to submit; nomination was by invitation only.
In addition to basic information, such as MSRP and wholesale
price, we have also included reviews by our Roundtable moms
and kids, TDmonthly experts and
staff, plus sales evaluations by specialty toy-store owners
from around the nation. This objective evidence of a toy's
quality and ability to sell will make your ordering decisions
easier.
How to Use It
Each toy has a Profile Page that includes a description,
pricing information, awards won, display ideas, key features,
safety information and terms available.** In addition, many
products that have been on the market for awhile feature reviews
by consumers, experts and/or retailers.
Award winners are indicated by the reproduction of the award
seals they've won, including TDmonthly
awards — Top Toy, Top Seller, Classic and Innovations.
And since it's an online publication, if you need even more
information about a toy or game, in most instances you can
simply click the "Watch Video" link for a product
demonstration.
Fewer Awards, Better Toys
Once again, we limited the number of TDmonthlyawards
we gave to increase the value of the awards themselves. Not
only did a toy have to be high quality and fun; it also had
to exhibit one or more of the following qualities:***
- Encouraged social or environmental awareness and contribution
- Scored highly in TDmonthly's
consumer reviews, or received favorable response from retailers
or TDmonthly staff reviewers
- Was manufactured by a company that works strictly or
mostly with specialty toy-store owners
- Stepped outside the usual boundaries of its category by
adding an innovative feature
We hope you'll find our recommended list highly useful in
your holiday shopping and planning. Please let us know what
we can improve so that the next group will be even more invaluable.
We look forward to your comments: 310-979-4330
Managing Editor Alison Marek
Assistant Editor Julie L. Jones
* Since 1998, Yahoo! has been rating ToyDirectory.com
as the most popular Business to Business Directory for the
Toy Industry.
** Some manufacturers were not able to provide complete information
in time for publication.
*** Top sellers did not have to meet these criteria.
About ToyDirectory.com® and TDmonthly™
Magazine
For more than 11 years, ToyDirectory.com has been connecting
retailers and
manufacturers within the specialty toy industry. It has been
ranked by Yahoo! as the
most popular business-to-business directory for the toy industry
since 1998. TDmonthly Magazine, an online trade publication
for the toy, hobby, gift and game industries with more than
27,800 registered retailers, is dedicated to being the most
comprehensive monthly resource for the toy industry through
trend reporting, reviews, trade show coverage and a 12,000+
searchable database of products in more than 100 categories.
All contents of the 2008 TDmonthly Specialty Toys Report
are Copyright © 2008 ToyDirectory.com Corporation and/or
its suppliers. All rights reserved. No parts of this report
may be reproduced in any form or by any means, without permission
in writing from the publisher. ToyDirectory.com, TDmonthly.com,
ToyDirectory.com logo, and/or other ToyDirectory.com products
and services referenced herein may also be either trademarks
or registered trademarks of ToyDirectory.com in the United
States and/or other countries. The names of actual companies
and products mentioned herein may be the trademarks of their
respective owners. The example companies, organizations, products,
domain names, e-mail addresses, logos, people, places and
events depicted herein are fictitious. No association with
any real company, organization, product, domain name, e-mail
address, logo, person, places or events is intended or should
be inferred. Any rights not expressly granted herein are reserved.
DISCLAIMER: All content in this document is provided by ToyDirectory.com,
Inc. and its third-party content providers for your personal
information only, and is not intended for business purposes.
Content in this document is not appropriate for the purposes
of making a safety buying decision, nor does it provide any
form of advice, or make any recommendations regarding particular
financial or safety products. Use of this document is not
a substitute for obtaining proper advice from professional.
Although ToyDirectory.com, Inc. makes reasonable efforts to
obtain reliable content from third parties, ToyDirectory.com,
Inc. does not guarantee the accuracy of or endorse the views
or opinions given by any third-party information provider.
The information contained in this document may become inaccurate
as a result of the passage of time and should therefore be
read for historical information only. You are therefore urged
and responsible for verifying same against an alternative
source before making decisions. The information contributed
to ToyDirectory.com, Inc. by third parties represents the
expressed opinions and work of such third parties and not
the opinions of ToyDirectory.com, Inc. Opinions and viewpoints
expressed by editors, consumers, retailers and manufacturers
in this Report are solely those of the author(s) or contributor(s),
and may not reflect the opinion of ToyDirectory.com staff
as a whole, or as individuals.
ToyDirectory.com, Inc. makes no representations that the
information in this document is current or that it has been
updated based on changes or other factors. In particular,
but without limiting the preceding sentence, you should be
aware that statements of fact or opinion made by any third
parties may not be up-to-date or may not represent the current
opinion (whether public or confidential) of those third parties.
Neither ToyDirectory.com, Inc. nor its third-party content
providers shall be liable for any errors, inaccuracies or
delays in content, or for any actions taken in reliance thereon.
ToyDirectory.com, Inc. EXPRESSLY DISCLAIMS ALL WARRANTIES,
EXPRESS OR IMPLIED, AS TO THE ACCURACY OF ANY CONTENT PROVIDED,
OR AS TO THE FITNESS OF THE INFORMATION FOR ANY PURPOSE. WHERE
THIS DISCLAIMER CONFLICTS WITH OUR TERMS AND CONDITIONS, OUR
TERMS AND CONDITIONS TAKE PRECEDENCE.
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