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This ToyShow Preview was last updated on 12/19/2007

Russ Berrie and Company, Inc. (and its wholly-owned subsidiaries) is a leader in the gift industry that designs, develops, and distributes a variety of innovative gift and juvenile products to specialty and mass market retailers worldwide. Known for its teddy bears and other plush animals, RUSS®' gift and juvenile lines are comprised of a diverse range of everyday, seasonal, and occasion-themed products that help people celebrate and commemorate the milestones in their lives.

Shining Stars®
Yomiko Classics™ & Yomiko New Borns™
The Shining Stars website ran a month long "Star Survey" where the children could preview sixteen new plush styles and vote on there favorite.  Six new everyday styles were chosen by the Shining Stars Community and out of the six new designs the Pug was ranked #1 favorite. Celebrate the stars in your life with the purchase of a plush Shining Stars® Friend. Log onto and use the secret code inside the hangtag to register and name your star with the International Star Registry®. You can print a star chart and certificate that gives the exact location of your star in the cosmos. Additionally, the website offers customized games and fun activities. Suggested Retail: $15.00
The Yomiko Classics™ best selling and award-winning collection of realistic plush returns with new styles to delight kids and adults of all ages. RUSS® is proud to announce the birth of the first Yomiko New Borns™!  Just like their parents, this assortment of plush dogs, giraffes, elephants, and more are ready to stand beside their mamas and papas and claim their birthright as the most realistic plush on the planet.  Suggested Retail: $8.00 - $16.00.
Corduroy™ Bear
Bright Beginnings™ Bright Buddies Activity Doll
Don Freeman's Corduroy™ has been one of the most beloved bears in literature. As Corduroy™ prepares to celebrate his fortieth anniversary in 2008, APPLAUSE® is pleased to partner with the Penguin Young Readers Group to bring this most recognizable of all children's characters to life. Read Me A Story, Corduroy! Dressed in his signature green corduroy overalls, this touch-activated Caress™ plush gently moves his head back and forth while he reads aloud the endearing story of Corduroy bear in a sweet childlike voice. A perfect bedtime –– or anytime –– companion, children will love to listen to this irresistible character’s heartwarming tale over and over again. Corduroy paperback book included. Also available: plush, bookmarks, pens, backpack clips and paperback books. Suggested Retail: $6.00-$40.00.
Give little ones a head start in life! Brilliant colors and bold patterns combine with unique shapes, textures, and sounds to produce Bright Beginnings™ for babies and toddlers. Plush collection features everything from activity animals and playsets, to booties, rattles and more. All are designed to encourage youngsters' development and stimulate their imagination in a bright new way. Suggested Retail: $4.00-$25.00.
111 Bauer Dr.
Oakland, NJ 07436
Ph: 800-272-7877
Alt Phone: 888-708-2327
This ToyShow archives was last updated on 12/19/2007
TDmonthly > ToyShow Preview > Gifts > RUSS BERRIE Previous | Next