The Hello Kitty clear vinyl backpack is for kids who need to have everything in plain sight without opening the bag. The clear front pocket allows for easy viewing and access to smaller supplies. The backpack measures 14.25" x 11.75" x 4.25".
— “I don’t do school supplies but the closest would probably be Sanrio: Hello Kitty — things for back to school and some backpacks," said Peter Scott, owner of Perfect Toy in Avon, Conn. He told TDmonthly he sells about 100 units a month of Sanrio year round.
— Six of 45 retailers said in summer 2007 that Sanrio is among the bestsellers in school supplies, with the Hello Kitty line being most prominent.
— "As unfortunate as it is, the clear backpack is extremely important because of safety issues in schools today. This one is easy for kids and parents to agree upon," said Andrea Sobel, vice president of marketing at Sanrio.
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