"Beddy Bear is the world's first-ever fully microwavable teddy bear," CEO Ruth Hamilton of Pritty Imports told TDmonthly. He has soft fur and is filled with 100-percent natural wheat and dried lavender. He is designed to, after just two minutes in the microwave, stay warm for at least an hour, and longer if he is snuggled under the blankets. Launch date: June 2009.
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