Toy Fair: Essential Planning Tips to Maximize your
By Tim Connolly
December 1, 2002
your bags are packed and you’re ready for four days of shmoozing
at the 100th annual Toy Fair in NYC. Here’s a few do’s
and don’ts to help make the trip worthwhile:
Ahead. Make the most of online resources to research
the products you’re looking for. Most companies advertise
their booth numbers well in advance, and usually offer toll-free
numbers to let you know, or at least hint at, any special offers
that may be available at Toy Fair.
Appointments. Try to pre-arrange meetings with exhibitors
who are of particular interest to you. Contact prior to Toy Fair
can warm up a meeting fast, and give you a better shot at undivided
Selective. You won’t have time to take in every
seminar that sounds interesting, so choose only those that will
benefit your business. Don’t worry about appearing rude
if you’re halfway through a presentation and realize it’s
not to your benefit to stick it out. Take the printed materials
and find something that better suits your needs.
Goals. Stay flexible in your schedule, but know what
you want to get out of Toy Fair. Is it a suitcase full of catalogs,
or to put your business on the map by shaking as many hands as
possible? Someone’s paying for this trip, after all.
Questions. Let the Rep do his presentation, then ask
questions specific to your business. You want to find out what
products are out there, and expand your networking reach. The
best way to do this is face-to-face with your professional peers,
and by finding out who the players are in your market.
Generous with your Business Cards. Being stingy with
your cards indicates that you’re either too clueless to
have one, or you’re not interested in maintaining new contacts.
Cards are easy to come by, a good first impression is not.
to Follow up. Whether you’re a retailer or manufacturer,
making new contacts is the reason you went to Toy Fair. Keeping
in touch lets them know you’re still interested, and gives
you an edge over those who don’t bother.
ToyFair: Toy Fair: Postcards
from the Big Top
Special Event: Celebrating 100
Years Of Making Toys
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