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Internet
Marketing and Retailing |
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While
consumers haven't abandoned bricks-and-mortar retailers
in favor of web-based purchasing, some dogged manufacturers
and distributors in the toy industry have turned
the Internet into a valuable business-to-business
tool.
Full Story >>
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The ToyDirectory Mom:
By Jodi
M. Webb
The List
As I hang the new calendar, vacuum up the fallen evergreen needles
and snack on the few remaining Holiday cookies, I realize it
is time to update The List...
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Advertise on TDmonthly
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Retailer
Survey
December Survey:
Compared to 2001, how have your sales been so far for 2002?
| 25% |
Up |
| 25% |
Down |
| 42% |
About
the same |
| 8% |
In
the toilet |
Do you believe the "recession" affected your sales
in 2002?
| 51% |
Yes |
| 33% |
No |
| 8% |
Don't
know |
| 8% |
Ask
me in January |
Do you believe the recession will continue through 2003?
| 25% |
Yes |
| 17% |
No |
| 41% |
Maybe |
| 17% |
Who
am I? Alan Greenspan? |
How
confident are you that the present administration can put the
economy back on track?
| 8% |
Very
confident |
| 33% |
Somewhat confident |
| 51% |
Not
confident |
| 8% |
See
you at the bread line |
Do
you believe the Toy Industry has fared better or worse than
the economy as a whole?
| 17% |
Better |
| 25% |
Worse |
| 50% |
About
the same |
| 8% |
You
call my 300 sq. ft. an industry? |
How
confident are you about your business's prospects for the coming
year?
| 25% |
Very
confident |
| 58% |
Optimistic |
| 17% |
Guarded optimism |
| 0% |
We're
doomed |
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Product Spotlight: 
