HABA USA (Novelties)

"Inventive Playthings for Inquisitive Minds."

In 1938 the Habermaass family began production of their first toys in the small town of Bad Rodach, Germany. Nestled in the hills of Bavaria the company still designs and produces its wooden products in the original factory location. Today the HABA USA offices are located in the beautiful Finger Lakes region in Skaneateles, New York.

HABA is renowned for its innovative game selection. Many of our games have won prestigious awards both in Germany and America. The best part about HABA games is that they are fun for all ages. All of the games include various ideas for play to make it more or less challenging, based upon the ages of the players. Check out some of our most popular titles such as Dancing Eggs, Sleepy Princess and Animal Upon Animal.

The HABA brand has earned a valuable reputation in the specialty marketplace. HABA is not sold into the mass market channels. We prefer to continue to innovate and design quality products ranging from rattles to games to play tents and make them only available to the specialty marketplace. We offer a broad assortment suitable for specialty gift shops (grandparents corners), boutiques, educational, Montessori, toy stores and juvenile stores.

Many of the HABA products have been recognized with German and American awards including Parents’ Choice, National Parenting Center, Creative Child, and Parents’ Guide. HABA received Best Toys of the Year recognition from the TODAY Show Toy Test and has been featured in national magazines such as Child, American Baby, Baby Talk, Fit Pregnancy, Parenting, Parents and Working Mother. For more details, visit HABA’s informational website at www.HABAusa.com where in the “About” section you can see video of our production and testing! We look forward to working with you.


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• Your name
• Your company name
• Mailing address
• E-mail address and phone number
• Mention TOYDIRECTORY.com

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