PLAYMATES TOYS INC

Celebrating its 40th anniversary in 2006, Playmates Toys, Inc., is among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in both the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises.

Among the company's best-known proprietary brands are the unique water-filled "Water Babies®" dolls as well as the category leading "Amazing" brand of interactive dolls and special feature plush toys. Core licensed character and entertainment brands include Disney® Princesses and classic characters, Disney Fairies, BBC Worldwide's "Little Robots," Universal Studios'/Peter Jackson's "King Kong," DIC's "Strawberry Shortcake," and 4Kids Entertainment/Mirage Licensing's "Teenage Mutant Ninja Turtles." From its offices in Hong Kong, China and the United States, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. Playmates Toys, Inc., is a division of Playmates Holdings Limited, a Hong Kong-based company whose stock is traded on the Hong Kong Stock Exchange.

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