WIDE IDEAS INC.

Toy Zone desires to inspire children towards their imagination. We provide safe, challenging and unique products which focus on kids’ interpretation while providing a framework of physical exercise, fun and creative reward.

We are a company dedicated to making creative, interactive seasonal toys to help spur children's imaginations. Barry Mills and Darian Swartz started their company over 10 years ago with the idea of a snow creature accessory kit. Since then, they have completed market research directing them to create their first three products: the snowman, snowbear, and snowdino which will be available in a store near you this fall.


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