| What's
New at TOY FAIR?
February 1, 2003
Toy
Industry Association, Inc. (TIA™) is proud to celebrate the
100th Anniversary of American International TOY FAIR this year.
Here are some of the new features that have been added for 2003:
WORLD’S
LARGEST RIBBON-CUTTING: TOY FAIR will attempt to break
the current Guinness World Record for "Most Participants in
a Ribbon-Cutting Ceremony." This event has been coordinated
so that all exhibitor personnel simultaneously cut a ribbon that
runs throughout the Javits Center exhibit floors at approximately
8:45 AM on Sunday morning.
OFFICIAL
SHOW OPENING AND BIRTHDAY CAKE FOR ALL: TIA Chairman Neil
Friedman and other dignitaries will do the honors for the official
show opening just prior to 9:00 AM on Sunday. Of course, it’s
not a birthday unless there’s cake! See the extravagant birthday
cake commemorating the TOY FAIR Centennial, created by the New York
Restaurant School. This sugar-based masterpiece is not edible, however,
we will have slices of the “real thing” on-hand for
those who wish to partake in the morning celebration.
TOY
FAIR CENTENNIAL BASH: CELEBRATE 100 YEARS! Enjoy food,
drink, live entertainment and dancing on Sunday, February 16th at
The NEW Copacabana, 560 W. 34th St., 6:00-9:00 PM. Tickets are $25;
check for remaining ticket availability at TOY FAIR registration
areas. No one under 18 will be admitted.
TOY
FAIR WEEK: To mark this landmark event, TIA has developed,
along with our industry partners, TOY FAIR WEEK— Thursday,
February 13th to Wednesday, February 19th—a week-long celebration
comprised of special events and commemorative publications which
salute the industry and the power of play. Events still to come
include . . .
Mon.,
2/17: Celebrating a Century of Toys. We focus on the current
state of the toy industry, while highlighting some of the most memorable
accomplishments during the last one hundred years.
Tues.,
2/18: The Front Lines: Honoring Toy Retailers. In January,
NYC toy retailers received a special commemorative TOY FAIR anniversary
poster; these posters are available for purchase at the TIA Booth,
Javits Center, Crystal Palace near Hall 3E. ASTRA (American Specialty
Toy Retailing Association) and TIA will co-sponsor a breakfast seminar
“[name of seminar]” open to ASTRA members and conference
registrants.
Wed.,
2/19: Caring for Children. The focus is on the toy industry's
charitable work, specifically through the Toy Industry Foundation.
In addition, on this day, departing exhibitors contribute significant
amounts of product to K.I.D.S. (Kids In Distressed Situations).
(Cont.)
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