Milwaukee-based, Fashion Angels Enterprises (formerly The Bead Shop) was established in 1996, with a line of beading and craft kits. The brand quickly gained a reputation for creating high quality, fun, affordable products. Since then, Fashion Angels has evolved into a complete tween lifestyle brand with fashion design kits, impulse items, jewelry, handbags, and more – all created by an in-house design and product development team.
The Fashion Angels kits and activity books arm girls with things like proper fashion terminology, croquis sketch sheets, pencils, and fabulous design guides so they can learn the ins and outs of the world of design. The Fashion Angels brand has become hotter-than-hot, with fans clamoring for more.
In addition to the ever expanding Fashion Angels line, the company has had the toy license for Project Runway® since 2008. With the success of this license, Fashion Angels partnered with Mattel in 2011 and are licensing 3 properties: Barbie®, Hot Wheels®, and Monster High®.
Fashion Angels’ mission is simple, and has remained the same despite the growth and changes the company has undergone: Fashion Angels Enterprises is committed to designing and manufacturing the most innovative, fashion-forward, and safe products in the market. They strive to provide their customers with a high quality product that teaches valuable skills that ignites the creative spark within.
Visit us at Toy Fair booth 459.
