ToyDirectory Monthly Survey

Six Questions:

1. How has this summer’s business shaped up for you?
a. Gangbusters! (Great!)
b. Better than expected
c. About what I expected
d. Worse than I expected
e. Really bad

2. How are patriotic products performing these days?
a. Still going strong
b. Solid, but declining
c. Steadily declining
d. The wave has passed, but better than pre-9/11
e. At pre-9/11 levels

3. How do you feel about product advertising in toy trades?
a. I pay attention to ads
b. I make purchases based on ads
c. I sometimes pay attention to ads
d. I never pay attention to ads

4. I wish there were more products available for this group:
a. Infants/Babies
b. Male Children
c. Female Children
d. Male Tweens
e. Female Tweens
f. Teens
g. Adults
h. Pets

5. I wish there were an alternative to big, yearly trade shows. Something like:
a. A huge catalog delivered in the mail
b. A videotaped production that I could view in my free time
c. An online/internet toy fair, once a year
d. An online/internet toy fair, featuring a variety of products every month
e. Are you kidding? I love Toy Fair!

6. I run this kind of store:
a. Toy Store
b. Gift Store
c. Collectibles Store
d. Arts & Crafts Store
e. Model/Hobby Store
f. General Merchandise/Family Store
g. Other

The results will be posted in the August issue of ToyDirectory Monthly

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