We are a global brand with product lines focused on:

- conservation of and education about natural resources
- responsible use of recycled, recyclable and reusable materials
- preservation of Native American and indigenous cultures
- contracting with firms hiring disadvantaged or disabled

To further our ability to use recycled plastic in toys, we were selected to participate in the Space Alliance Technology Outreach Program (SATOP). As safety is a primary concern, we use only phthalate-free plastic with recycled content in our toys.

A percentage of every purchase supports wildlife conservation efforts.