Aurora World Inc.

Aurora World, Inc. (Aurora) is one of the world’s leading manufacturers and distributors of a variety of thousands of high quality and affordable toys and gifts. The company changed its name in 2002 to reflect its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Value prices, high quality and large variety are hallmarks of Aurora’s success. Founded in 1992, the U.S. company has ascended quickly to become a respected leader in the plush toy and gift industry.

The company’s lines of products cover just about every conceivable market segment. Offerings range from traditional favorites such as stick ponies, teddy bears and dolls to toys modeled after nearly every type of domestic, farm, jungle and sea creature. Backpacks, purses, baby products, puppets, seasonal giftware and Aurora’s exclusive pet carriers are also available. Created with unique fabrics and distinctive facial expressions, items span every category of plush, and range in size from small finger puppets to 48 inches. Aurora’s products are renown for combining the nostalgic sentimentality of their classic predecessors with updated looks and designs/materials that appeal to today’s consumers. Aurora also does custom orders, creating new products for companies, or modifying existing product lines to incorporate a logo or particular specification.

Aurora offers toys and gifts for a range of consumers who represent nearly every walk of life. The company sells its products via a wide variety of retailers including major zoos (a fast growing market), department stores such as Mervyn’s and Neiman Marcus, high-end toy stores such as Learning Express, top gift chains such as Hallmark, Claire’s and Hot Topic, as well as hospital gift shops, fine florists, candy stores and gift/stationary stores worldwide.


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