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Cubelets by Modular Robotics Robotic building blocks that respond to their surroundings and introduce little thinkers to robotics, coding, and design. Cubelets fall under three categories – Think, Sense or Act – and each one has a different function (i.e. the Drive block has wheels for movement, the Speaker block emits sounds, etc.). Every unique arrangement creates a new robot, and with the Bluetooth Cubelet, you can control your robot via smartphone, tablet or computer.

Cozmo by Anki
A robot with a personality that evolves the more you hang out. Cozmo expresses emotions in response to your actions. Requires a free app and the processing power of your compatible mobile phone/tablet to access high level robotics functions. New games and upgrades are unlocked the more you play. The Cozmo SDK Beta is a connected robotics platform for makers, hobbyists, educators and researchers. More details at


TOYDIRECTORY Synopsis Highlights

Published by TDmonthly Magazine

NOV 2016 -- ToyDirectory Congratulates Mattel For Diversifying Barbie Body Types. Barbie Unveils Ashley Graham, A Plus-Size Model, Inspired Doll. Line of Plus-Size inspired Dolls


NOV 2016 --  World Against Toys Causing Harm, Inc. (W.A.T.C.H.) -- “10 Worst Toys of 2016” Consumer Advocates Joan E. Siff, President of W.A.T.C.H., and James A. Swartz, a nationally known trial attorney and Director of W.A.T.C.H., demonstrated the types of toy hazards available. I nconsistent Warnings and Age Recommendations  regarding important safety information can lead to misinformed, and potentially dangerous, consumer toy purchases.  First Line of Defense — Safe Design and Manufacture: The best weapon in the fight to prevent injuries to children continues to be safely designed and manufactured products While recalls are an important safety measure, they are only a band-aid for the larger issue: dangerous toys shouldn’t reach the hands of consumers in the first place. Recalls are reactive, not proactive. Unfortunately, many consumers never receive notice of toy recalls and may not know that a dangerous toy sits like a time bomb in their child’s toy box. Many of the toys recalled in the last year not only put children at risk of serious injury or death, but also are evidence of substandard manufacturing practices and inadequate premarket testing. Moreover, some toys that are in compliance with current industry or regulatory standards have proven to be hazardous, demonstrating the inadequacy of existing standards. The burden must be on manufacturers and retailers, not consumers, to identify the known hazards before their products enter the channels of commerce. Toys are embellishments of life, not necessities, and there is no excuse for manufacturing, importing and distributing a toy that can kill a child.  Safety Traps and Tips — what parents and caregivers can do: Caregivers should not be lulled into a false sense of security that a toy is safe because of a familiar brand name on a package or due to its availability at a well-known retailer.   One child is treated in a U.S. emergency room every three minutes for a toy-related injury. From 1990 to 2011, there was a 40% increase in toy-related injuries. In 2014, there were over 251,000 toy-related injuries and 61 children died in toy-related incidents between 2010 and 2014. Although even one injury to one child is too many, recent statistics emphasize that dangerous toys continue to pose a year-round threat.   The particular toys on the “10 Worst Toys” list are illustrative of some hazards in toys being sold to consumers, and should not be considered as the only potentially hazardous toys on the market. (PDF Opens New Window)

NOV 2016 -- Shopkins Season 6 Chef Club Mega Pack Selling Well
20 Chef Club Shopkins and four recipe books. There are breakfast meals to make, sweet things to bake, family foods to prepare and baked goods to share! The perfect way build up your collection and start cooking quick! 
Shopkins Chef Club Mega Pack:
Follow the recipe cards to create dishes with the Shopkins ingredients.
Search for the "Limited Edition Finished Dishes" and start building up your recipe book collection.
With over 150 of flavored Shopkins to collect and 18 recipes to create, the Chef Club is where the Chefs Shop.
Plus each Chef Club Shopkin has a code that you can scan with the free Chef Club app so you can play online.

NOV 2016 -- $50 Hatchimals, interactive toy pets along with birth certificate (i.e., Pengualas and Owlicorns) by Spin Master: Hot holiday toy seems to be this year's must-have Christmas toy and has sold out at major retailers. (Randomly available at Amazon by 3rd party sellers. They'll have more in time for Christmas.)

NOV 2016 -- Pushing our children to be more independent before it's time causes physical harm: higher levels of both inflammation and immune activation. (Study: . Aggressive parental behaviour causes delayed brain maturation, detrimental psychological, and academic functioning. Research has shown that a mother's aggressive behavior was associated with development issues of right superior frontal and lateral parietal cortical thickness, and of nucleus accumbens volume, in males. (Study: No matter what the child does, before and after a disciplinary session, remind them that you will never love them any less and your love is limitless and forever. Snapping and yelling at our kids is associated with a weaker immune response to vaccines. Many of us need to reflect back and decide now if we need to learn a few new conflict-resolution techniques. (Study:

ICTI CARE launches new initiative to help small businesses in the toy industry. Committed Brands PLUS for Toy SMEs provides instant access to our searchable database of over 1,300 toy factories, detailed profiles on factories' ethical performance, and ICTI CARE certification audits. In addition, small businesses will join a global network of brands and retailers that are committed to the ethical sourcing of toys. Small and medium sized enterprises (SMEs) form the back bone of the global toy industry, with research showing that SMEs make up over 90% of the marketplace in Europe and the US. While smaller toy companies may have limited time and resources, their commitment to responsible business practices and to ensuring the well-being of workers in their supply chain remains just as strong. ICTI CARE Committed Brands PLUS offers a package of features for Toy SMEs, providing support for responsible sourcing where it matters the most. Benefits include: Disney, Mattel, Crayola, ToysRUs, SmartLab, Top Toy, Golden Bear are amongst the many toy companies already using the enhanced suite of responsible sourcing tools offered via ICTI CARE PLUS. Today’s launch extends these benefits to thousands of Toy SMEs around the world. From monthly bulletins and webinars to supplier engagement and coordinated factory visits, Committed Brands PLUS for Toy SMEs makes responsible sourcing more efficient, transparent, and accessible to a greater number of smaller businesses. Contact Tom van Haaren, Senior Advisor - Responsible Sourcing, ICTI CARE Foundation:, +1 (646) 454 5583 Mark Robertson, Director - Communications & Stakeholder Relations, ICTI CARE Foundation:, +44 7872 041 444

Worth a Second Look

Products below selected as By TDmonthly and TOYDIRECTORY Staff Writers

Pee & Poo plush
By Sweden Toys

NEW Potty training toy calls it like it is! Designed by Swedish designer, Emma Megitt, Pee & Poo works as a potty training cuddly companion. The cuddly toys Pee &Poo are made in a cotton plush and filled with polyester fiber. They are CE-marked and are suitable for children of all ages. PEE & POO Duo Large plush set $ 39.95


Brian or Brianna Superhero Play Therapy Bear
By Ready Set Go

Founder and designer Carol Cooper created Ready Set Go Play Therapy Kit, along with a line of signature jewelry to help children build self confidence and develop a positive attitude. Each learning kit includes a bear with a special story that focuses on the experiences of children who struggle with low self-esteem.


Princess Horses
By Douglas Company

Four new plush Princess Horses has been added to the Douglas stables. Rainbow Princess: white horse with cream colored hoof (stands 12” tall).

Toys We Still Like

Products below selected by Staff, Parents and Retailers:


My First Mind Blowing Science Kit
By Alex Brand

Experiments to educate young scientists. Erupt a color changing volcano. Mix safe chemicals and watch colors change Instructions for 11 different science experiments. Kids ages 6 and up! Chemicals Included: Red cabbage powder, citric acid, baking soda, 3 color tablets, crosslinked polyacrylate copolymer, vegetable oil, corn starch Supplies Included: 2 cotton swabs, 3 test tubes with stand, 3 plastic cups, pipette, 2 sticks, 2 measuring scoops and activity guide


SYMA X5C Explorers 2.4G 4CH 6-Axis Gyro RC Quadcopter With HD Camera

X5C has a high degree camera and a unique look, easy to use, so you and your hands X5C in the crowd inadvertently become the focus. Equipped with the latest 6-axis flight control systems, 3D lock, More scheduled flight, operating more to the force! X5C equipped with HD cameras, lets you control the aircraft Enjoy taking pictures/video of the pleasure flights. Highly elastic plastic protective circle, preventing the blades in flight Cause wear, anti-collision anti-fall performance further enhanced! Battery: 3.7V 500 Mah Li-poly Charging time: About 100 minutes (USB Charging) Flying time: About 7 minutes


Carcassonne Board Game
By Zman Games

Players build the area surrounding this city, one tile at a time. They then place a follower on fields, cities, roads or monasteries in order to score as many points as possible. These followers will become knights, monks, farmers and thieves, depending on where they are placed. No matter their function, the player who will most cleverly use their followers will win the game. Redesigned and modernized, this edition includes two expansions: The River and the Abbot.

Editors' Choice Toys

Products below selected by TDmonthly Editors:


Shopkins Season 5 12 Pack
By Shopkins

Shopkins™ Glow! The Special Edition Electric Glow Shopkins™ are Switched On! The 12 pack comes with 10 visible Shopkins and 2 Shopkins™ hidden inside 2 backpacks, plus 2 bonus Shopkins™ charms!


Super Heroes Black Panther Pursuit 76047
By Lego

Fire the jet’s stud shooters at Winter Soldier as he speeds away on his motorbike. Dial up high-speed action with Captain America’s 4x4. Fire the 4x4’s spring-loaded shooter and throw Captain America’s shield at the jet flying above! Will Black Panther capture Winter Soldier or can Captain America help him to escape?


By Jolo

Makes 148 water balloons in 1 minute! 4 bunches included. Suitable for Age 3+. 37 balloons per bunch.

Toys and Games Our "Odd" Friends Have

Products Below Were Tabulated by TDmonthly Magazine, a division of TOYDIRECTORY)


Humanity Hates Trump Card Game
By SCS Direct

This game puts a satirical spin on politics, adding humor to the 2016 presidential race. Humanity Hates Trump is ideal for presidential debate games. Humanity Hates Trump is offered in a base set with 250 cards -- 200 white cards (including 2 Ultimate Trump Cards that will trump your opponents) and 50 black cards. The lucky player who has the Ultimate Trump Card in their hand automatically wins the round. In addition to the base set, Humanity Hates Trump is offered in an unofficial expansion pack of 110 cards -- 80 white cards (including 1 Ultimate Trump Card) and 30 black cards. The expansion pack is compatible with Humanity Hates Trump, Cards Against Humanity™ and other similar party games, adding a political Trumpy twist to the classic game.


Funko POP Movies: Harry Potter Action Figure - Luna Lovegood
By FunKo

Founder and designer Carol Cooper created Ready Set Go Play Therapy Kit, along with a line of signature jewelry to help children build self confidence and develop a positive attitude. Each learning kit includes a bear with a special story that focuses on the experiences of children who struggle with low self-esteem.


Quest Skateboards Super Cruiser Longboard Skateboard
By Quest

Construction Type: Multi-ply hardwood maple and Artisan bamboo deck. Dimensions: 44 x 9 x 43 inches. Weight: 10 pounds. Weight: 8.2 pounds. Size: 44-Inch.

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