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A
New Reality: Fairies take to the Runway
By
Tim Connolly
December 1, 2002
Fairie-ality from Candlewick Press |
Though
just published in November, Candlewick Press’s Fairie-ality
seems anointed with its own magic. Begun three years ago as the creation
of renowned fashion photographer David Ellwand, illustrator David
Downton and author Eugenie Bird, the book is a fashion catalog for
an ethereal world co-existing with our own, showcasing 150 creations—from
ball gowns to “gossamer underthings,” all made from leaves,
grasses, sea-shells, feathers; nature’s fabrics rarefied as
fairie haute couture.
Word
began to spread about the book after Jane Weitzman—wife of
Stuart Weitzman, owner of the exclusive Madison Avenue boutique
that bears his name—spotted Fairie-ality at an industry book
fair. “She fell in love with it,” says Candlewick Publicity
Manager, Susan Hershberg. It wasn’t long before an exhibition
of David Ellwand’s Fairie shoes came to life in the window
of the Weitzman boutique as part of their ongoing “art shoes”
display. In December, the shoes will travel west to the Weitzman’s
Rodeo Drive store, then on to other locations in 2003.
“It’s
been a real cross-over in terms of the adult market,” says
Hershberg. With a cover price of $40.00 and a design comprising
fold-out booklets, a removable fashion card with vellum envelope,
and pages that can be flipped back and forth to create different
outfits, Fairie-ality is definitely not meant for crayons. But Hershberg
adds that the book has, not surprisingly, gone over big with ‘tween
girls. So big, in fact, that FAO Schwartz will be offering Fairie-ality
costumes for kids in 2003. The Madame Alexander Doll Company has
also created its own doll and accompanying Fairie outfits.
Get
your copy quick, before those fickle Fairies get tired of feathers
and leaves, and start sporting Calvin Klein.
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