Get Real Girl™ Steals the Limelight
by Tim Sullivan
Barbie lovers beware, Get Real Girl™, a line of 6 female action figures, is
now in the game and heading for the goal.
If
you haven’t heard by now, these 6 girls have been causing quite a stir.
Beautifully packaged figures, with fully articulated limbs and a number of
accessories, the Get Real Girl’s are designed with modern times in mind.
“They’re about a lot of things, but the important thing is that they’re
designed for today’s girls. They play sports, they’re active, they’re
interested in travel, they have pets” says Jana Machin, president and CEO of
San Francisco based Get Real Girl, Inc.
The Get Real Girls, Skylar™ (the snowboarder), Corey™ (the surfer), Nakia™
(the basketball player), Gabi™ (the soccer player), Nini™ (the
backpacker/camper), and Claire™ (the scuba diver) have been marketed in
non-traditional ways. That is to say: without TV. Instead, the Girls are being
marketed in a fashion as modern as they are: via the Internet.
The
Get Real Girls have an Internet site, www.getrealgirls.com, where consumers can
keep up with the characters. The site allows users to e-mail the girls, and to
look at their passports to see where they have been, and where they are. On-line
animated cartoons air on the site, and are updated periodically to keep the
audience coming back for more.
The figures, which stand 11.5” tall, come with cool accessories for both
the doll, and the consumer. Each doll comes with authentic sports clothing and
accessories, including a water bottle, hairbrush, hair clip, sunglasses, socks,
and a “Digital Video Journal.” The Girls also come with sports gear
reflective of their particular passion.
The Get Real Girls also come with a number of items that will help to build
brand recognition. Each girl comes with a wearable friendship bracelet including
a charm, a collectible “travel stamp,” postcards, and a personalized
passport.
All of these features are sure to make the figures wanted in every little
girl’s home. The fact that they are cool, fun, and have a positive message
should make them welcome there. Look for Get Real Girls on-line, and in stores
nationwide.
