In This Issue

Summarized Conclusions of May Articles

By Julie L. Jones
May 2010

Solid branding, testimonials and engaging in-store media educate and improve customer experience. _{read more}Creative construction rules in new kits from Knuckle Strutz, OgoSport and Robotis. _{read more}

Jillie Beans picks toys with tween help for a growing customer base in Westminster, Colo. _{read more}

Jillie Beans' top sellers stick with status quo: PlasmaCars, Iwako erasers and bouncing Rody. _{read more}

Twilight Turtle races ahead of Manhattan Toy, Haba and Taggies in baby toy sales. _{read more}

Alex-Panline remains "king of bath toys" among competitors, more than 65 percent of retailers say. _{read more}

Buckyballs makes top-10 travel toys alongside Find It Games, Lee Publications and International Playthings. _{read more}Barbie leads Disney Princess and Liv in fashion dolls, staring down Bratz in wait for court's decision. _{read more}

Eco and learning toys grab the spotlight in this Holiday Preview of six product categories. _{read more}

Milkshake Music wows TDmonthly’s Music Expert with retro-rock and honky tonk. _{read more}

Razor beat competition and Toy Biz bought Marvel thanks to well-assigned patents. _{read more}
Nutcase helmets protect little heads and Kimochis plush bear feelings. _read_more

VIDEOS: Watch 29 games filmed at Toy Fair and the Western States Toy & Hobby Show. _{watch videos}

VIDEOS: Star Wars and LEGO shine among 10 licensed items from 2010 trade shows. _{watch videos}

VIDEOS: See a nurturing penguin and speedy Hexbug Nanos in nine robot and RC clips from 2010 trade shows. _{watch videos}

VIDEOS: Fourteen fashion clips from Toy Fair and WTHRA expo show off hero gear and Flipoutz bands. _{watch videos}

VIDEOS: In 12 clips from 2010 trade shows, rattles and sheep grace baby's world. _{watch videos}

VIDEOS: Eggs splat and putty stretches in 11 novelty clips from 2010 toy expos. _{watch videos}

VIDEOS: Marshmallows, water and balloons make outdoor fun a "blast" in 20 trade show clips. _{watch videos}

VIDEOS: In 13 trade show videos, cameras examine detail on animal replicas and action figures. _{watch videos}