Toy news for Sunday, Nov. 1: LEGO's biggest set ever is out now, a LEGO Dragon Ball set lands Nov. 4, and Target and Walmart have posted their holiday deal calendars. Also: Goodyear opens its blimp hangars for Toys for Tots, the 3Doodler maker names a new CEO, Ravensburger previews a dice-game line and McFarlane Toys starts shipping a comic-book Joker.
1. LEGO Architecture Sagrada Família (21065) Is the Largest LEGO Set Yet
LEGO's model of Antoni Gaudí's basilica in Barcelona has 12,060 pieces, and LEGO calls it "the largest LEGO building set to date." The build follows the order of the real construction: it starts with the Apse with Crypt, the Nativity façade (the only part Gaudí finished in his lifetime) and the Passion façade, then moves to the naves, the six towers and the Glory façade. The set marks the 100th anniversary of Gaudí's death. The finished model is about 25 inches (62 cm) tall, 18.5 inches (47 cm) wide and 15 inches (39 cm) deep. It's rated 18+ and costs $799.99 on LEGO.com. On Nov. 1 the page said "Will ship in 60 days" and set a per-household limit. We didn't find it sold by Amazon.
Pros: A record-size display build that follows the real construction sequence; a long project for adult builders and travel fans
Cons: $799.99; on LEGO.com it won't ship for 60 days, so it may not arrive by Christmas; needs a lot of shelf space
2. LEGO Icons Dragon Ball: Shenron & Goku (11390) Arrives Nov. 4
The 1,764-piece set builds the Eternal Dragon Shenron in a coiled pose, rising from the seven Dragon Balls. It comes with a Kid Goku minifigure riding the Kintoun (Flying Nimbus) that can be detached. Shenron's head and claws can be posed, and the dragon stands more than 12.5 inches (32 cm) tall. It's rated 18+ and costs $179.99. LEGO.com lists it as "Coming soon on November 4, 2026."
Pros: A big display piece for anime fans, with a posable dragon and a Goku minifigure
Cons: $179.99; only one minifigure; made for adult display rather than play
3. Target and Walmart Post Their Holiday Deal Calendars
Target: Deal of the Day starts Sunday, Nov. 1, and runs daily through Dec. 24. For the first time, shoppers get a one-day preview of the next day's deal. Early Black Friday deals run Nov. 5 to 7, and Target says it will add limited-time offers every weekend after that. Target says it has more than 8,000 new holiday gifts this year, and more than half of them are exclusive to Target.
Walmart: Walmart is splitting the season into three events. Early Black Friday runs Nov. 12 to 15. It starts online at 12:01 a.m. ET on Nov. 12 and in stores at 6 a.m. local time, and Walmart+ members get early access to some hot deals. Black Friday Deals run Nov. 23 to 29, with in-store deals on Nov. 27, and Cyber Monday deals run Nov. 30 to Dec. 2. Walmart's Top Toys list includes 25 toys under $25.
4. Goodyear Opens Its Blimp Hangars for Toys for Tots
All three Goodyear Blimp bases are holding toy drives with the U.S. Marine Corps Reserve Toys for Tots Program, now in their 16th year. Families bring a new, unwrapped toy and get to see inside the blimp hangars. Goodyear says the drives have collected more than 300,000 toys and raised more than $875,000 over the past 16 years.
The Carson, Calif., event (19200 S. Main St.) is Dec. 4 from 2 to 5 p.m. and Dec. 5 from 9 a.m. to 1 p.m. Tour reservations open Nov. 1. Pompano Beach, Fla., holds an open house with hangar tours on Dec. 6 from 11 a.m. to 5 p.m. At Wingfoot Lake in Ohio, people can drive through the hangar Dec. 4 to 6 from 2 to 7 p.m. The bases also take mailed toy and money donations.
5. 3Doodler Maker WobbleWorks Names Mark Ivory CEO
WobbleWorks, Inc., which makes the 3Doodler 3D pen, said on Oct. 28 that Chief Commercial Officer Mark Ivory will become CEO on Jan. 1, 2027. He has been CCO for three years. Co-founder Daniel Cowen, CEO for the past eight years, will become President and keep leading IP and legal. Co-founder Maxwell Bogue stays Executive Chairman and Chief Technology Officer. "Mark's experience and leadership style make him the right person to drive the business forward through this next period of dynamic growth," Cowen said. The company says it has sold more than 7 million 3D pens. Its brands include 3Doodler, SCRIB3D, AirBuilders and MindFrames.
6. Ravensburger Previews Rolliverse, a Dice-and-Card Game Line
Rolliverse is a new line of games for 2 to 4 players ages 7 and up, and a game takes about 15 to 20 minutes. Players roll five dice up to three times to win cards, and the first to reach 12 points wins. Each box has 43 cards, five dice and instructions. Two boxes can be combined for up to six players. The six themes are Minecraft, Star Wars, Stitch, Dragons, Foodimals and Rolli's Adventures. The games are due in Germany in early February 2027 with multilingual rules, and releases in the U.S. and UK are planned. Ravensburger's UK store lists them but shows them as unavailable for now, and no U.S. price has been posted.
7. McFarlane Toys DC Page Punchers The Joker (The New Batman Adventures)
This 6-inch-scale Joker is based on The New Batman Adventures animated series and comes with a reprint of the comic Batman: Gotham Adventures #31. It has up to 22 moving parts, four extra hands, a weapon, an animation cel, an art card and a display base. It's $27.99 on pre-order from the McFarlane Toys Store, which says it ships in November. It's also $27.99 on Amazon, where the listed release date is Dec. 16, 2026.
Pros: A figure plus a comic for $27.99; extra hands and a cel make it a good display piece
Cons: A collector item more than a toy for kids; the Amazon release date is later than McFarlane's own store
For the full weekly market brief: The ToyDirectory Intelligence Report
Sources:
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