Here's what's selling on Amazon's toy charts this Sunday, Nov. 1: a 9-inch MrBeast Lab figure, the 2026 Holiday Barbie, a $20 LEGO plant set, the Ms. Rachel doll and some small, cheap gifts. We checked ranks, prices and ratings on Amazon between about 10:20 and 10:40 a.m. PT.
1. MrBeast Lab Mega-Tech Mutator Panthar
This was No. 4 on Amazon's Action Figures Best Sellers list on Nov. 1. Kids pull out the water cup and pour the fluid, and the 9-inch figure breaks out of its containment. Panthar is one of three figures in this wave, along with Silver-Byte and NecroClaw, and the listing says 1 in 8 is a metallic gold version. The listing says ages 5 to 15, and the page has a small-parts choking warning for children under 3. $24.31 on Amazon (4.8 stars from 91 ratings), and the page showed more than 7,000 bought in the past month.
Pros: A reveal-style toy tied to a YouTube star kids already watch; under $25
Cons: The gold version is a 1-in-8 chance, which can lead to buying more; the reveal means some cleanup; only 91 ratings so far
2. Barbie Signature 2026 Holiday Barbie
This year's Holiday Barbie was No. 18 on Amazon's Dolls Best Sellers list on Nov. 1. She wears a red gown with a sweetheart neckline and a bow, with platinum curls and silver drop earrings. The listing says ages 6 and up. $44.98 on Amazon (4.9 stars from 131 ratings), and the page showed more than 4,000 bought in the past month.
Pros: A yearly collector doll that many families keep as a holiday tradition; very highly rated
Cons: Made more for display than play; $44.98 is a lot for one doll
3. LEGO Botanicals Rocking Plants (11506)
This was No. 5 on Amazon's Building Toys Best Sellers list on Nov. 1. The set builds two smiling succulents, an ice plant named Lumi and an echeveria named Ellie, in pots that rock back and forth. It's rated 9+. $19.97 on Amazon (4.9 stars from 394 ratings), and the page showed more than 20,000 bought in the past month. Also new: LEGO's Cozy Plants (10371), with a peppermint plant and a chamomile plant in pots that read a book and hold a cup of tea, is $22.99 on LEGO.com.
Pros: A quick build under $20 that becomes room decor; works for tweens through adults
Cons: A short build for experienced builders; it's for display, not play
4. Ms. Rachel Speak & Sing Doll
This was No. 6 on Amazon's Stuffed Animals & Plush Toys Best Sellers list on Nov. 1. The 16-inch doll from GUND Baby says more than 16 phrases and sings four songs. It has a quiet/loud volume switch, and batteries are included. The listing says ages 12 months and up. $24.97 on Amazon (4.8 stars from 4,110 ratings), and the page showed more than 9,000 bought in the past month.
Pros: A favorite with toddlers who watch Ms. Rachel; has a volume switch; thousands of ratings
Cons: A fixed set of phrases and songs, so it can get repetitive for parents; needs batteries when the included ones run out
5. Crazy Aaron's Better Butter Thinking Putty
This was No. 11 on Amazon's Toys & Games New Releases list on Nov. 1. It's a 2.1-ounce tin of butter-themed putty made in the USA, and the maker says it never dries out. The page has a small-parts choking warning for children under 3, so it's for ages 3 and up. $14.99 on Amazon (4.4 stars from 470 ratings), and the page showed more than 10,000 bought in the past month.
Pros: Fits in a stocking; quiet fidget play
Cons: Putty can stick to fabric and hair; the lowest rating on this list
6. Mount Cleverest True-or-False Trivia Game
This was No. 3 on Amazon's Games Best Sellers list and No. 15 on the overall Toys & Games list on Nov. 1. Someone reads a fact, and everyone bets on whether it's true or false using 30 betting discs. The listing says up to 30 players can play and gives the age as 6 and up. It's sold by Poptacular Ltd, a third-party seller, and the page has a small-parts choking warning for children under 3. $16.99 on Amazon (4.7 stars from 1,949 ratings), and the page showed more than 10,000 bought in the past month.
Pros: Works for big family groups at holiday gatherings; easy to learn
Cons: Sold by a third party, not Amazon; trivia games run out of new questions after a while
7. Mr. Potato Head 13-Piece Set
This was No. 7 on Amazon's Action Figures Best Sellers list on Nov. 1. The box has a potato body and 12 parts and accessories. The listing gives two different ages: one line says ages 2 and up, but the warning says small parts and not for children under 3. We list it as 3+. $7.97 on Amazon (4.6 stars from 301 ratings), and the page showed more than 10,000 bought in the past month.
Pros: A classic under $8 for pretend play and naming body parts
Cons: Small parts; the listing gives two different ages
8. The Elf on the Shelf Frost Pips Mini Blooms
This was No. 26 on Amazon's Dolls Best Sellers list on Nov. 1, as families get ready for Elf on the Shelf season. This one is a baby elf (a girl with blue eyes) in an Elf on the Shelf swaddle, with a Frost Flower Cradle. It's one of four to collect. The page has a small-parts choking warning for children under 3. $9.95 on Amazon (4.9 stars from 2,319 ratings), and the page showed more than 2,000 bought in the past month.
Pros: A small add-on under $10 for families who already do Elf on the Shelf
Cons: Small parts; Scout Elves are sold separately; collect-all-four sets can lead to buying more
Coming in 2027: Star Wars The Black Series Attack of the Clones Figures
Three pre-order figures from Attack of the Clones were Nos. 14 to 16 on Amazon's Action Figures Best Sellers list on Nov. 1: Zam Wesell, Agen Kolar and Saesee Tiin. They're $29.99 each, and Amazon lists the release date as March 1, 2027. These won't arrive by Christmas, so they're an IOU gift. The pages have a small-parts choking warning for children under 3.
For the full weekly market brief: The ToyDirectory Intelligence Report
Sources:
#ad As an Amazon Associate, TDmonthly earns from qualifying purchases. Prices and availability are as of Nov. 1, 2026 and may change.
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