Developed by a retired teacher, this product helps children practice reading, writing, spelling, vocabulary, word puzzles, and social and game-playing skills. Sixty phonics flash cards can be used to construct 1,015 words by combining beginning and ending cards. The flash cards “can also be used as game cards to play 12 different enjoyable family reading games for beginning to advanced readers,” Inventor Siva Heiman told TDmonthly. In 2006, the product was named one of Dr. Toy's 100 Best Children's Products and 10 Best Educational Products. Launch date: May 2007.