These and other plush toys complement the Bowzers and Meowzers property series of six new children’s books written in rhyme. Intended for "early listeners, young readers and the child in all of us,” the books and plush toys have a unique and distinctive art style, dazzling and vibrant color, inspiring motivational stories and the newest, most cherishable, "charmsical," memorable characters with the potential to become entertainment classics. The soft and smushable features of these characters are a fresh take on adorable and desirable new plush toys.