As magnetized critters float around the tub, little ones use the fishing rod, also magnetized, to play the game. When the two magnets meet, they’ve caught the big one. Every catch is guaranteed, and the fishing is also good in swimming pools and at the beach. This game comes in Pond (frog, duck and fish) and Ocean (dolphin, octopus and turtle) varieties. “The magnets inside are sewn into a mesh bag first and then that mesh bag is sewn tightly inside the product, enhancing its safety factor. Also, the fishing rod is foam-filled, not rigid, so it is soft,” John Gallagher of Rich Frog Industries told TDmonthly. Launch date: July 2007.
—  “[The] Rich Frog line does well — the whole assortment. … [We] sell maybe 15 per month,” Susan Pruett, manager of Kilmarnock Toy Store in Kilmarnock, Va., told TDmonthly in 2008.
— One-fourth of the 40 retailers who spoke with TDmonthly in March 2008 said their best-selling bath toys are animal-themed.
— In March 2008, five percent of 40 retailers who spoke with TDmonthly singled out fishing sets as the best-selling bath toys in their stores.